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dc.contributor.authorHalonen, Mia
dc.contributor.authorLaihonen, Petteri
dc.date.accessioned2019-11-28T13:14:07Z
dc.date.available2019-11-28T13:14:07Z
dc.date.issued2021
dc.identifier.citationHalonen, M., & Laihonen, P. (2021). From ‘no dogs here!’ to ‘beware of the dog!’ : restricting dog signs as a reflection of social norms. <i>Visual Communication</i>, <i>20</i>(4), 501-526. <a href="https://doi.org/10.1177/1470357219887525" target="_blank">https://doi.org/10.1177/1470357219887525</a>
dc.identifier.otherCONVID_33604026
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/66559
dc.description.abstractSigns in public space reflect ‘normalcy’ in a community. The authors ask what restricting signs tell us about a society? In order to explore the system and variation in the ways dog signs manifest different norms and control, they compare two different data sets: dog signs in a Northern European town, Jyväskylä in Finland, and two Eastern European villages in Romania. They apply a qualitative methodology based on visual communication, geosemiotics and linguistic landscape studies. The focus of the article is on the resources of addressing and the visual semiotics of the image. The investigated communities seem to create a complementary distribution of what they regulate that is also displayed through their semiotics: the Jyväskylä examples are prohibitions for dogs ‘being’ while the Romanian cases consist of warnings or threats. Both prohibitions and warnings implicate the norms and normalities in the communities, showing where they stand in terms of a continuum between a ‘dog as a pet’ and a ‘dog as a (co-)worker’. As images, the urban signs in Jyväskylä can be characterized as icons of a small collared pet, placed as a part of top-down communication in ‘tight’ public spaces. In contrast, the photographs of big dogs in the open and private Romanian village spaces refer to some specific guard dog, through which their owners communicate a benevolent warning or an intimidating threat.en
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.language.isoeng
dc.publisherSage Publications Ltd.
dc.relation.ispartofseriesVisual Communication
dc.rightsIn Copyright
dc.subject.otherdog signs
dc.subject.otherlinguistic landscape
dc.subject.othernorms
dc.subject.otherrestrictions
dc.subject.othersocial semiotics
dc.subject.otherthreats
dc.subject.othervisual interaction
dc.subject.otherwarnings
dc.titleFrom ‘no dogs here!’ to ‘beware of the dog!’ : restricting dog signs as a reflection of social norms
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201911285044
dc.contributor.laitosSoveltavan kielentutkimuksen keskusfi
dc.contributor.laitosCentre for Applied Language Studiesen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.description.reviewstatuspeerReviewed
dc.format.pagerange501-526
dc.relation.issn1470-3572
dc.relation.numberinseries4
dc.relation.volume20
dc.type.versionacceptedVersion
dc.rights.copyright© The Authors 2019
dc.rights.accesslevelopenAccessfi
dc.relation.grantnumber299133
dc.subject.ysovisuaalinen viestintä
dc.subject.ysokiellot
dc.subject.ysonormit
dc.subject.ysososiosemiotiikka
dc.subject.ysovaroitukset
dc.subject.ysokilvet ja kyltit
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p7937
jyx.subject.urihttp://www.yso.fi/onto/yso/p1458
jyx.subject.urihttp://www.yso.fi/onto/yso/p7138
jyx.subject.urihttp://www.yso.fi/onto/yso/p21469
jyx.subject.urihttp://www.yso.fi/onto/yso/p10594
jyx.subject.urihttp://www.yso.fi/onto/yso/p28183
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.1177/1470357219887525
dc.relation.funderSuomen Akatemiafi
dc.relation.funderAcademy of Finlanden
jyx.fundingprogramAkatemiatutkijan tehtävä, SAfi
jyx.fundingprogramResearch post as Academy Research Fellow, AoFen
jyx.fundinginformationPetteri Laihonen’s fieldwork was funded by the Academy of Finland grant 137718 and his writing of the article was funded by the Academy of Finland grant 299133.


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