Success factors for music-based crowdfunding in the Finnish context

Abstract

This thesis paper builds on the knowledge that vast majority of crowdfunding campaigns fail to reach their fundraising goals. Hence, current research intends to determine a variety of factors influencing the success of crowdfunding projects. The study is particularly interested in music-based crowdfunding initiatives in the Finnish context. The specific research question is as follows: what factors are associated with the success of music-based crowdfunding campaigns in Finland? Current research is an empirical study which follows a quantitative research tradition and applies logistic regression analysis of data. Empirical data was collected from the leading Finnish reward-based crowdfunding platform Mesenaatti.me. Research findings indicate that such factors as number of mentions on Facebook and number of reward types are associated with the success of crowdfunding campaigns.