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dc.contributor.authorUkpabi, Dandison
dc.contributor.authorKarjaluoto, Heikki
dc.contributor.authorOlaleye, Sunday
dc.contributor.authorMogaji, Emmanuel
dc.contributor.editorPesonen, Juho
dc.contributor.editorNeidhardt, Julia
dc.date.accessioned2019-06-06T10:16:05Z
dc.date.available2019-12-16T22:35:39Z
dc.date.issued2019
dc.identifier.citationUkpabi, D., Karjaluoto, H., Olaleye, S., & Mogaji, E. (2019). Influence of Offline Activities and Customer Value Creation on Online Travel Community Continuance Usage Intention. In J. Pesonen, & J. Neidhardt (Eds.), <i>Information and Communication Technologies in Tourism 2019 : Proceedings of the International Conference in Nicosia, Cyprus, January 30-February 1, 2019</i> (pp. 450-460). Springer. <a href="https://doi.org/10.1007/978-3-030-05940-8_35" target="_blank">https://doi.org/10.1007/978-3-030-05940-8_35</a>
dc.identifier.otherCONVID_28790741
dc.identifier.otherTUTKAID_79919
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/64413
dc.description.abstractThe purpose of this study is to empirically test a model that examines the roles of offline activities and customer value creation on tourists’ continuance use of online travel communities (OTCs). Hypotheses were tested through a sample of 251 respondents on Amazon Mechanical Turk (MTurk). SmartPLS structural equation modelling was used to test the structural model. Results indicated that offline activities significantly influence hedonic and social values, while this support was not found with functional value. Similarly, while offline activities positively influence continuance usage intention, no positive relationship was established between offline activities and recommendation intention. Additionally, the three dimensions of customer value creation positively influenced continuance usage intention. This study suggests that in planning offline activities, managers of OTCs must understand the dynamics of customer value creation in order to enhance social bonds among members and continuous usage of the OTC.fi
dc.format.extent462
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherSpringer
dc.relation.ispartofInformation and Communication Technologies in Tourism 2019 : Proceedings of the International Conference in Nicosia, Cyprus, January 30-February 1, 2019
dc.rightsIn Copyright
dc.subject.otheroffline-toiminnot
dc.subject.otheroffline activities
dc.subject.othersocial presence
dc.subject.othercustomer value creation
dc.subject.othercontinuous usage intention
dc.titleInfluence of Offline Activities and Customer Value Creation on Online Travel Community Continuance Usage Intention
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-201905292876
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineMarketingen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.date.updated2019-05-29T09:15:26Z
dc.relation.isbn978-3-030-05939-2
dc.type.coarhttp://purl.org/coar/resource_type/c_5794
dc.description.reviewstatuspeerReviewed
dc.format.pagerange450-460
dc.type.versionacceptedVersion
dc.rights.copyright© Springer Nature Switzerland AG 2019.
dc.rights.accesslevelopenAccessfi
dc.relation.conferenceInformation and Communication Technologies in Tourism
dc.subject.ysosuorakäyttö
dc.subject.ysoerilliskäsittely
dc.subject.ysoasiakkaat
dc.subject.ysoarvonluonti
dc.subject.ysomatkailu
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p7599
jyx.subject.urihttp://www.yso.fi/onto/yso/p8569
jyx.subject.urihttp://www.yso.fi/onto/yso/p3294
jyx.subject.urihttp://www.yso.fi/onto/yso/p21123
jyx.subject.urihttp://www.yso.fi/onto/yso/p3917
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.1007/978-3-030-05940-8_35
dc.type.okmA4


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