More than skin-deep : The influence of presence dimensions on purchase intentions in augmented reality shopping
Lavoye, V., Tarkiainen, A., Sipilä, J., & Mero, J. (2023). More than skin-deep : The influence of presence dimensions on purchase intentions in augmented reality shopping. Journal of Business Research, 169, Article 114247. https://doi.org/10.1016/j.jbusres.2023.114247
Julkaistu sarjassa
Journal of Business ResearchPäivämäärä
2023Oppiaine
Digital marketing and CommunicationDigitaalinen liiketoiminta ja talous (painoala)Työn ja johtamisen muuttuminen digitaalisessa ajassaMarkkinointiDigital marketing and CommunicationDigital Business and Economy (focus area)Emergent work in the digital eraMarketingTekijänoikeudet
© 2023 the Authors
Virtual try-on applications use augmented reality to virtually display products on consumers’ faces or bodies. That is, they simulate a believable try-on experience by means of psychological presence, whereby the virtual experience feels real to the consumer. Grounded in social cognitive theory, this study is the first to investigate spatial presence, social presence, and self-presence to clarify the impact of virtual try-ons on consumers’ purchase intentions. We demonstrate that the three dimensions of presence have varying effects on purchase intentions. Furthermore, the different outcomes of the presence dimensions are attributed to the symbolic significance ascribed to body modification consumption. We confirm this effect for two contexts that represent low and high levels of body modification. The findings reveal the roles of (1) spatial presence in the low-level body modification context, (2) self-presence in the high-level body modification context, and (3) social presence across different body modification contexts.
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Julkaisija
ElsevierISSN Hae Julkaisufoorumista
0148-2963Asiasanat
Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/185056670
Metadata
Näytä kaikki kuvailutiedotKokoelmat
- Kauppakorkeakoulu [1355]
Lisätietoja rahoituksesta
This research did not receive any specific grants from funding agencies in the public, commercial, or not-for-profit sector.Lisenssi
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