The use of social media for knowledge acquisition and dissemination in B2B companies : an empirical study of Finnish technology industries
Ammirato, S., Felicetti, A. M., Gala, M. D., Aramo-Immonen, H., Jussila, J., & Kärkkäinen, H. (2019). The use of social media for knowledge acquisition and dissemination in B2B companies : an empirical study of Finnish technology industries. Knowledge Management Research and Practice, 17(1), 52-69. https://doi.org/10.1080/14778238.2018.1541779
Published inKnowledge Management Research and Practice
© 2019 Taylor & Francis
Scholars and practitioners of knowledge management have paid increasing attention to the adoption of social media in business-to-business (B2B) setting for knowledge sharing; however, both the theoretical and empirical research in this domain are quite fragmented. The aim of this research is to deepen the understanding about the B2B companies’ awareness of the potentials of social media in improving their absorptive capacity and, consequently, if and how such companies deploy knowledge strategies based on social media adoption. We carried out an empirical survey of Finnish technology companies operating purely in B2B markets. Results highlight that social media adoption is still in a preliminary stage of development. Companies show a lack of awareness of the potentials of social media as a means for external knowledge acquisition and internal dissemination. Results suggest a strong need of a structured approach to the adoption of social media to overcome cultural and organisational barriers. ...
PublisherTaylor & Francis
Publication in research information system
MetadataShow full item record
Showing items with similar title or keywords.
Effectiveness & the role of social media in a small organization's strategy in the personal training industry Haapasalmi, Riina; Jussila, Joonatan (2018)Ihmisten kiinnostus omaa hyvinvointia sekä fitness-alaa kohtaan ovat kasvaneet viimeisten vuosikymmenten aikana. Kysyntä personal trainereille on nousussa, ja itse ala kasvattaa suosiotaan koko ajan. Samaan aikaan sosiaalinen ...
Sajasalo, Pasi (Jyväskylän yliopisto, 2003)The aim of the dissertation is to advance our knowledge and understanding related to the internationalization processes of the Finnish forest industry companies by answering the following questions in which, it is considered, ...
Hyvärinen, Katja (2021)Markkinoinnin automaatiojärjestelmät ovat valtaamassa yhä suurempaa asemaa yritysten markkinointiteknologioiden joukosta. Teknologiana markkinoinnin automaatio on ollut olemassa jo jonkin aikaa, mutta sen käyttö erityisesti ...
The impact of digitalization on marketing communications measurement process : case of global B2B industrial companies Järvinen, Joel (2011)The stature of marketing communications function is under a threat within the firms. As the board of management tends to demand the profitability of all business activities, marketing practitioners have for a long time ...
Analysis of network rumor dissemination and control mechanisms on Chinese social network : Sina Weibo Li, Mingmei (2016)The social network has become a major source of information. The openness and swiftness of the network bring instant accessing to both true and false information. Sometimes the false information such as network rumors can ...