Engaging with film characters : Empirical study on the reception of characters in The Hobbit films

Abstract

Characters are important for the audience reception of films, but little empirical research on actual audiences has been conducted on the topic of character reception. Are characters important for all audiences, and if not, what are the possible reasons and implications? How do audiences construct their engagement with characters? I argue that in addition to elements in Murray Smith’s classic model, structure of sympathy, other elements should be included when studying character engagement. This article presents an empirical study on the reception of characters using the Nordic responses (4,879 total) drawn from the global audience survey on The Hobbit fantasy film trilogy (Jackson, An Unexpected Journey; The Desolation of Smaug; The Battle of the Five Armies). Based on the data, this study identifies two additional elements of character engagement. Firstly, aided by Anne Jerslev’s model of emotions attached to fictional universes, the making of fictional characters is recognized as an essential element of character engagement, something audiences are drawn to. The second element is formed by connections outside the story, such as other works of fiction, conventions of the fantasy genre, and discussions and debates about the films. Including these contextual elements results in a more comprehensive understanding of emotional engagement with characters.