Consumer Engagement and Behavioral Intention Toward Continuous Use of Innovative Mobile Banking Applications : A Case Study of Finland
Hepola, J., Karjaluoto, H., & Shaikh, A. A. (2016). Consumer Engagement and Behavioral Intention Toward Continuous Use of Innovative Mobile Banking Applications : A Case Study of Finland. In ICIS 2016 : Proceedings the Thirty Seventh International Conference on Information Systems. Digital Innovation at the Crossroads (pp. 1-20). Association for Information Systems (AIS). http://aisel.aisnet.org/icis2016/ITImplementation/Presentations/11/
Date
2016Copyright
© the Authors, 2016.
This study tests the effects of users’ self-congruence and personal innovativeness on
consumer engagement in the context of mobile banking (m-banking) and mobile
payment (m-payment) applications. In addition, it examines the effects of engagement
and perceived risk on continuous usage intention. We test our hypotheses with two
convenience samples of users of m-banking and m-payment applications (total N=1516)
using partial least squares structural equation modeling. The results show that a) selfcongruence
positively influences all three types of consumer engagement, b) personal
innovativeness has a small effect on cognitive processing and affection, c) affection and
activation have a positive impact on continuous usage intention, and d) perceived risk
moderates the relationship between affection and continuous usage intention. The study
contributes to the emerging consumer engagement literature and gives managerial
insight into enhancing the level of consumer engagement and continuous usage
intention of m-banking and m-payment applications.
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Publisher
Association for Information Systems (AIS)Parent publication ISBN
978-0-9966831-3-5Conference
International Conference on Information SystemsIs part of publication
ICIS 2016 : Proceedings the Thirty Seventh International Conference on Information Systems. Digital Innovation at the CrossroadsISSN Search the Publication Forum
1026-1079
Original source
http://aisel.aisnet.org/icis2016/ITImplementation/Presentations/11/Publication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/26345733
Metadata
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- Kauppakorkeakoulu [1301]
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