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dc.contributor.authorSanakulov, Nodir
dc.contributor.authorKarjaluoto, Heikki
dc.date.accessioned2017-08-07T10:01:46Z
dc.date.available2017-08-07T10:01:46Z
dc.date.issued2017
dc.identifier.citationSanakulov, N., & Karjaluoto, H. (2017). A cultural comparison study of smartphone adoption in Uzbekistan, South Korea and Turkey. <i>International Journal of Mobile Communications</i>, <i>15</i>(1), 85-103. <a href="https://doi.org/10.1504/IJMC.2017.080579" target="_blank">https://doi.org/10.1504/IJMC.2017.080579</a>
dc.identifier.otherCONVID_26389444
dc.identifier.otherTUTKAID_72122
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/55002
dc.description.abstractSmartphone popularity is increasing due to the technological advances that mean manufacturers can make more sophisticated devices, and telecommunication companies can provide better connections. Gartner reported that 403 million smartphones were sold in the fourth quarter of 2015, a 9.7% increase over the same period in 2014. It is a common perception that users tend to utilise advanced technology to increase productivity. However, there are studies indicating quite opposite or alternatively slow rates of adoption. To avoid this, companies invest in studying consumer behaviour. The purpose of the study is to examine the effects of drivers and cultural differences on smartphone acceptance in three representative groups from Uzbekistan, South Korea and Turkey. Past cross-cultural studies suggest that the main factor differentiating the formation of intention among groups would be cultural differences. The results showed that cultural differences did indeed play an important role in intention formation. The significance of constructs affecting behavioural intention varied in each group, and collectivism/individualism moderated these relationships. When obtaining unified results from UTAUT and the cultural perspective, it is easier to compare group behaviours and analyze the differences. This is a good guide for managers to consider business activities for each group they target.
dc.language.isoeng
dc.publisherInderscience Publishers
dc.relation.ispartofseriesInternational Journal of Mobile Communications
dc.subject.othermobile communications
dc.subject.othertechnology adoption
dc.subject.otherUTAUT
dc.subject.othercross-culture comparison
dc.subject.othersmartphone adoption
dc.subject.otherUzbekistan
dc.subject.otherSouth Korea
dc.subject.otherTurkey
dc.subject.otherbehavioural intention
dc.titleA cultural comparison study of smartphone adoption in Uzbekistan, South Korea and Turkey
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201708073422
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineMarketingen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.date.updated2017-08-07T06:15:16Z
dc.type.coarjournal article
dc.description.reviewstatuspeerReviewed
dc.format.pagerange85-103
dc.relation.issn1470-949X
dc.relation.numberinseries1
dc.relation.volume15
dc.type.versionacceptedVersion
dc.rights.copyright© 2017 Inderscience Publishers. This is a final draft version of an article whose final and definitive form has been published by Inderscience. Published in this repository with the kind permission of the publisher.
dc.rights.accesslevelopenAccessfi
dc.subject.ysokulttuuri
dc.subject.ysoälypuhelimet
dc.subject.ysokulttuurierot
dc.subject.ysokollektivismi
dc.subject.ysoindividualismi
jyx.subject.urihttp://www.yso.fi/onto/yso/p372
jyx.subject.urihttp://www.yso.fi/onto/yso/p23821
jyx.subject.urihttp://www.yso.fi/onto/yso/p2190
jyx.subject.urihttp://www.yso.fi/onto/yso/p13897
jyx.subject.urihttp://www.yso.fi/onto/yso/p7321
dc.relation.doi10.1504/IJMC.2017.080579


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