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dc.contributor.authorKarjaluoto, Heikki
dc.contributor.authorPuustinen, Pekka
dc.date.accessioned2017-02-07T07:42:44Z
dc.date.available2017-02-07T07:42:44Z
dc.date.issued2014
dc.identifier.citationKarjaluoto, H., & Puustinen, P. (2014). Antecedents and consequences of perceived investment value. In <i>EMAC 2014 : Proceedings of the 43rd EMAC Annual Conference</i>. European Marketing Academy.
dc.identifier.otherCONVID_24496520
dc.identifier.otherTUTKAID_64924
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/52974
dc.description.abstractTo gain a more comprehensive view to non-institutional investment behavior, this study develops and tests a set of hypotheses linking self-congruence, risk profile and investment experience with perceived investment value (PIV). In addition, the study tests direct and indirect effects of PIV on positive word-of-mouth. The hypotheses are tested on data from 440 private investors. The findings reveal that 1) self-congruence and risk profile are positively associated with five out of six of the PIV dimensions, 2) the relationship between PIV and word-of-mouth are more complex than is generally thought, and 3) user experience moderates four out of the twelve hypothesized paths. The study contributes to our understanding of the antecedents and consequences of PIV.
dc.language.isoeng
dc.publisherEuropean Marketing Academy
dc.relation.ispartofEMAC 2014 : Proceedings of the 43rd EMAC Annual Conference
dc.subject.otherself-congruency
dc.subject.otherrisk profile
dc.subject.otherperceived value
dc.subject.othersatisfaction
dc.subject.otherrepurchase intention
dc.subject.otherword-of-mouth
dc.titleAntecedents and consequences of perceived investment value
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-201501231172
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineMarketingen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.date.updated2015-01-23T16:30:03Z
dc.relation.isbn978-84-697-0220-8
dc.type.coarconference paper
dc.description.reviewstatuspeerReviewed
dc.type.versionacceptedVersion
dc.rights.copyright© the Authors & European Marketing Academy, 2014.
dc.rights.accesslevelopenAccessfi
dc.relation.conferenceEuropean marketing academy annual conference
dc.subject.ysosijoitukset
jyx.subject.urihttp://www.yso.fi/onto/yso/p4319


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