Antecedents and consequences of perceived investment value
Karjaluoto, H., & Puustinen, P. (2014). Antecedents and consequences of perceived investment value. In EMAC 2014 : Proceedings of the 43rd EMAC Annual Conference. European Marketing Academy.
© the Authors & European Marketing Academy, 2014.
To gain a more comprehensive view to non-institutional investment behavior, this study develops and tests a set of hypotheses linking self-congruence, risk profile and investment experience with perceived investment value (PIV). In addition, the study tests direct and indirect effects of PIV on positive word-of-mouth. The hypotheses are tested on data from 440 private investors. The findings reveal that 1) self-congruence and risk profile are positively associated with five out of six of the PIV dimensions, 2) the relationship between PIV and word-of-mouth are more complex than is generally thought, and 3) user experience moderates four out of the twelve hypothesized paths. The study contributes to our understanding of the antecedents and consequences of PIV.
PublisherEuropean Marketing Academy
Parent publication ISBN978-84-697-0220-8
ConferenceEuropean marketing academy annual conference
Is part of publicationEMAC 2014 : Proceedings of the 43rd EMAC Annual Conference
Publication in research information system
MetadataShow full item record
- Kauppakorkeakoulu 
Showing items with similar title or keywords.
The effects of perceived value, satisfaction, and advertising on share of wallet and word of mouth in a retailing context Häkkinen, Juho (2016)Customer loyalty as a topic has been of interest to managers and researchers for several decades. There are a few antecedents for explaining customer loyalty in marketing literature, and researchers have discussed the ...
Examining the antecedents and consequences of perceived value : a case study of mobile banking application usage in the Kingdom of Saudi Arabia Alamoudi, Hawazen O.; Alharthi, Majed D.; Shaikh, Aijaz A.; Haddoud, Mohamed Yacine (Inderscience Publishers, 2022)Recent advancements in information, communications, and mobile technologies have revolutionized banking and payment services as well as consumer behavior. This study examines the continuous usage experience of mobile ...
Munnukka, Juha; Karjaluoto, Heikki; Tikkanen, Anna (Pergamon, 2015)This study examines members of Facebook brand communities and tests the relationships between their commitment to the community and brand loyalty. A conceptual model on the linkages between brand community commitment, ...
Examining the Impact of eWOM-Triggered Customer-to-Customer Interactions on Travelers’ Repurchase and Social Media Engagement Izogo, Ernest Emeka; Mpinganjira, Mercy; Karjaluoto, Heikki; Liu, Hongfei (SAGE Publications, 2022)Electronic word-of-mouth (eWOM) communication on social media has revolutionized how travelers search for and share information and how they interact with one another digitally. This research examines the effects of ...
The Effects of Positive and Negative Emotions During Online Shopping Episodes on Consumer Satisfaction, Repurchase Intention, and Recommendation Intention Makkonen, Markus; Riekkinen, Janne; Frank, Lauri; Jussila, Jari (University of Maribor, 2019)The aim of this study is to examine the emotions that consumers experience during their online shopping episodes as well as their effects on consumer satisfaction and two types of post-purchase behavioural intentions: ...