Show simple item record

dc.contributor.authorPecoraro, Maria
dc.contributor.authorUusitalo, Outi
dc.date.accessioned2016-10-24T11:08:34Z
dc.date.available2016-10-24T11:08:34Z
dc.date.issued2014
dc.identifier.citationPecoraro, M., & Uusitalo, O. (2014). Conflicting values of ethical consumption in diverse worlds - A cultural Approach. <em>Journal of Consumer Culture</em>, 2014 (14 (1)), 45-65. <a href="https://doi.org/10.1177/1469540513485273">doi:10.1177/1469540513485273</a>
dc.identifier.otherTUTKAID_61006
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/51673
dc.description.abstractThis paper examines the plurality of ethical consumption and aims to illustrate how consumers cope with its complexity in the context of everyday food consumption. This study seeks to outline the tensions that consumers inevitably face when pursuing ethical choices and to shed light on the various ways in which they solve these tensions in the rhythms of everyday life. The research applies Boltanski and Thévenot's theory of orders of worth as an interpretive framework. The research data has been collected from Finnish online discussion forums in which consumers debate various aspects of ethical food consumption. The analysis indicates that the participants in the discussions recognize various understandings of ethical consumption that may be accompanied by insecurities about the ‘right’ ones. However, the research suggests that consumers are able to solve fundamental tensions in ethical food consumption by carrying out different types of practices.
dc.language.isoeng
dc.publisherSAGE Publications
dc.relation.ispartofseriesJournal of Consumer Culture
dc.relation.urihttp://joc.sagepub.com/content/14/1/45.full.pdf+html
dc.subject.otherEthical food consumption
dc.subject.othertension
dc.subject.othervalue
dc.subject.othereveryday life
dc.titleConflicting values of ethical consumption in diverse worlds - A cultural Approach
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201610244419
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineMarkkinointi
dc.contributor.oppiaineBasic or discovery scholarship
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.date.updated2016-10-24T09:15:06Z
dc.type.coarjournal article
dc.description.reviewstatuspeerReviewed
dc.format.pagerange45-65
dc.relation.issn1469-5405
dc.relation.volume2014
dc.type.versionacceptedVersion
dc.rights.copyright© The Author(s) 2013. This is a final draft version of an article whose final and definitive form has been published by SAGE Publications. Published in this repository with the kind permission of the publisher.
dc.rights.accesslevelopenAccessfi
dc.relation.doi10.1177/1469540513485273


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record