Mixing Methods in Organizational Ethics and Organizational Innovativeness Research : Three Approaches to Mixed Methods Analysis

Abstract

This chapter discusses three categories of mixed methods analysis techniques: variableoriented, case-oriented, and process/experience-oriented. All three categories combine qualitative and quantitative approaches to research methodology. The major differences among the categories are the focus of the study, available analysis techniques and timely aspect of the study. In variable-oriented analysis, the study focus is relationships between the research phenomena. In case-oriented analysis, the research focus is the meanings and experiences produced by the cases. The process/experience-oriented analysis examines a certain research phenomenon, which might be either a case or a variable, in a specific context over time. Techniques for each category with examples drawn from the research area of organizational ethics and innovativeness research are provided