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Digitization of the communication and its implications for marketing
Lipiäinen, Heini (University of Jyväskylä, 2014) -
The usage of digital marketing channels in SMEs
Taiminen, Heini; Karjaluoto, Heikki (Emerald Group Publishing Limited, 2015)Purpose – The purpose of this paper is to provide insights into the utilization and goals of digital marketing, and examines factors that influence the adoption and use of digital marketing channels in SMEs. Design/m ... -
The Process of Selecting Influencers for Marketing Purposes in an Organisation
Huttula, Tia; Karjaluoto, Heikki (Springer, 2023)Influencer marketing practices are growing on social media channels, while the usage of other mass-media channels is decreasing, prompting organisations to search for new tools with which to communicate efficiently with ... -
Social Media for Universities’ Strategic Communication : How Nigerian universities use Facebook
Olaleye, Sunday; Ukpabi, Dandison; Mogaji Emmanuel (Routledge, 2020)A university has many stakeholders with varying interests and commitments. Several studies have examined modes and methods of HEIs communication with stakeholders. To the best of our knowledge, it is not evident in the ... -
Industrial branding using digital media : case: The Switch
Lipiäinen, Heini (2012)The shift from traditional marketing channels to the digital channels has been rapid which has generated new challenges and opportunities for business-to-business (B2B) communication and brand building processes. In ...