Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity
| dc.contributor.author | Karvanen, Juha | |
| dc.contributor.author | Rantanen, Ari | |
| dc.contributor.author | Luoma, Lasse | |
| dc.date.accessioned | 2015-10-20T06:58:50Z | |
| dc.date.available | 2015-10-20T06:58:50Z | |
| dc.date.issued | 2014 | |
| dc.identifier.citation | Karvanen, J., Rantanen, A., & Luoma, L. (2014). Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity. <i>Quantitative Marketing and Economics</i>, <i>12</i>(3), 305-329. <a href="https://doi.org/10.1007/s11129-014-9148-4" target="_blank">https://doi.org/10.1007/s11129-014-9148-4</a> | |
| dc.identifier.other | CONVID_23732156 | |
| dc.identifier.other | TUTKAID_62189 | |
| dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/47335 | |
| dc.language.iso | eng | |
| dc.publisher | Springer New York LLC | |
| dc.relation.ispartofseries | Quantitative Marketing and Economics | |
| dc.subject.other | Bayesian estimation | |
| dc.subject.other | brand switching | |
| dc.subject.other | customer equity | |
| dc.subject.other | customer lifetime value | |
| dc.subject.other | survey | |
| dc.title | Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity | |
| dc.type | article | |
| dc.identifier.urn | URN:NBN:fi:jyu-201510203417 | |
| dc.contributor.laitos | Matematiikan ja tilastotieteen laitos | fi |
| dc.contributor.laitos | Department of Mathematics and Statistics | en |
| dc.contributor.oppiaine | Tilastotiede | fi |
| dc.contributor.oppiaine | Statistics | en |
| dc.type.uri | http://purl.org/eprint/type/JournalArticle | |
| dc.date.updated | 2015-10-20T06:15:03Z | |
| dc.type.coar | journal article | |
| dc.description.reviewstatus | peerReviewed | |
| dc.format.pagerange | 305-329 | |
| dc.relation.issn | 1570-7156 | |
| dc.relation.numberinseries | 3 | |
| dc.relation.volume | 12 | |
| dc.type.version | acceptedVersion | |
| dc.rights.copyright | © The final publication is available at Springer via http://dx.doi.org/10.1007/s11129-014-9148-4 | |
| dc.rights.accesslevel | openAccess | fi |
| dc.rights.url | http://www.springer.com/gp/open-access/authors-rights/self-archiving-policy/2124 | |
| dc.relation.doi | 10.1007/s11129-014-9148-4 |
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