Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity

Karvanen, Juha; Rantanen, Ari; Luoma, Lasse

doi:10.1007/s11129-014-9148-4

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Karvanen, J., Rantanen, A., & Luoma, L. (2014). Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity. Quantitative Marketing and Economics, 12(3), 305-329. https://doi.org/10.1007/s11129-014-9148-4

Julkaistu sarjassa

Quantitative Marketing and Economics

Tekijät

Karvanen, Juha |

Rantanen, Ari |

Luoma, Lasse

Päivämäärä

2014

Oppiaine

Tilastotiede Statistics

Tekijänoikeudet

Julkaisija

Springer New York LLC

ISSN Hae Julkaisufoorumista

1570-7156

Ellei muuten mainita, aineiston lisenssi on © The final publication is available at Springer via http://dx.doi.org/10.1007/s11129-014-9148-4

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