Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity
Karvanen, J., Rantanen, A., & Luoma, L. (2014). Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity. Quantitative Marketing and Economics, 12(3), 305-329. https://doi.org/10.1007/s11129-014-9148-4
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Quantitative Marketing and EconomicsDate
2014Copyright
© The final publication is available at Springer via http://dx.doi.org/10.1007/s11129-014-9148-4
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Springer New York LLCISSN Search the Publication Forum
1570-7156Publication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/23732156
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