University of Jyväskylä | JYX Digital Repository

  • English  | Give feedback |
    • suomi
    • English
 
  • Login
JavaScript is disabled for your browser. Some features of this site may not work without it.
View Item 
  • JYX
  • Artikkelit
  • Matemaattis-luonnontieteellinen tiedekunta
  • View Item
JYX > Artikkelit > Matemaattis-luonnontieteellinen tiedekunta > View Item

Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity

ThumbnailFinal draft
View/Open
371.8Kb

Downloads:  
Show download detailsHide download details  
Karvanen, J., Rantanen, A., & Luoma, L. (2014). Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity. Quantitative Marketing and Economics, 12 (3), 305-329. doi:10.1007/s11129-014-9148-4
Published in
Quantitative Marketing and Economics
Authors
Karvanen, Juha |
Rantanen, Ari |
Luoma, Lasse
Date
2014
Discipline
Tilastotiede
Copyright
© The final publication is available at Springer via http://dx.doi.org/10.1007/s11129-014-9148-4

 
Publisher
Springer New York LLC
ISSN Search the Publication Forum
1570-7156
Keywords
Bayesian estimation brand switching customer equity customer lifetime value survey
DOI
10.1007/s11129-014-9148-4
URI

http://urn.fi/URN:NBN:fi:jyu-201510203417

Metadata
Show full item record
Collections
  • Matemaattis-luonnontieteellinen tiedekunta [3592]
License
  • Browse materials
  • Browse materials
  • Articles
  • Conferences and seminars
  • Electronic books
  • Historical maps
  • Journals
  • Tunes and musical notes
  • Photographs
  • Presentations and posters
  • Publication series
  • Research reports
  • Research data
  • Study materials
  • Theses

Browse

All of JYXCollection listBy Issue DateAuthorsSubjectsPublished inDepartmentDiscipline

My Account

Login

Statistics

View Usage Statistics
  • How to publish in JYX?
  • Self-archiving
  • Publish Your Thesis Online
  • Publishing Your Dissertation
  • Publication services

Open Science at the JYU
 
Data Protection Description

Accessibility Statement
Open Science Centre