Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity
Karvanen, J., Rantanen, A., & Luoma, L. (2014). Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity. Quantitative Marketing and Economics, 12 (3), 305-329. doi:10.1007/s11129-014-9148-4
Published inQuantitative Marketing and Economics
© The final publication is available at Springer via http://dx.doi.org/10.1007/s11129-014-9148-4
PublisherSpringer New York LLC
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