Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity
Main Authors
Format
Articles
Research article
Published
2014
Series
Subjects
Publication in research information system
Publisher
Springer New York LLC
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-201510203417Käytä tätä linkitykseen.
Review status
Peer reviewed
ISSN
1570-7156
DOI
https://doi.org/10.1007/s11129-014-9148-4
Language
English
Published in
Quantitative Marketing and Economics
Citation
- Karvanen, J., Rantanen, A., & Luoma, L. (2014). Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity. Quantitative Marketing and Economics, 12(3), 305-329. https://doi.org/10.1007/s11129-014-9148-4
License
Copyright© The final publication is available at Springer via http://dx.doi.org/10.1007/s11129-014-9148-4