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dc.contributor.authorKarvanen, Juha
dc.contributor.authorRantanen, Ari
dc.contributor.authorLuoma, Lasse
dc.date.accessioned2015-10-20T06:58:50Z
dc.date.available2015-10-20T06:58:50Z
dc.date.issued2014
dc.identifier.citationKarvanen, J., Rantanen, A., & Luoma, L. (2014). Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity. <em>Quantitative Marketing and Economics</em>, 12 (3), 305-329. <a href="http://dx.doi.org/10.1007/s11129-014-9148-4">doi:10.1007/s11129-014-9148-4</a>
dc.identifier.otherTUTKAID_62189
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/47335
dc.language.isoeng
dc.publisherSpringer New York LLC
dc.relation.ispartofseriesQuantitative Marketing and Economics
dc.subject.otherBayesian estimation
dc.subject.otherbrand switching
dc.subject.othercustomer equity
dc.subject.othercustomer lifetime value
dc.subject.othersurvey
dc.titleSurvey data and Bayesian analysis: a cost-efficient way to estimate customer equity
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201510203417
dc.contributor.laitosMatematiikan ja tilastotieteen laitosfi
dc.contributor.laitosDepartment of Mathematics and Statisticsen
dc.contributor.oppiaineTilastotiede
dc.type.urihttp://purl.org/eprint/type/SubmittedJournalArticle
dc.date.updated2015-10-20T06:15:03Z
dc.type.coarjournal article
dc.description.reviewstatuspeerReviewed
dc.format.pagerange305-329
dc.relation.issn1570-7156
dc.relation.volume12
dc.type.versionacceptedVersion
dc.rights.copyright© The final publication is available at Springer via http://dx.doi.org/10.1007/s11129-014-9148-4
dc.rights.accesslevelopenAccessfi
dc.rights.urlhttp://www.springer.com/gp/open-access/authors-rights/self-archiving-policy/2124
dc.relation.doi10.1007/s11129-014-9148-4


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