Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity

Karvanen, Juha; Rantanen, Ari; Luoma, Lasse

doi:10.1007/s11129-014-9148-4

dc.contributor.author	Karvanen, Juha
dc.contributor.author	Rantanen, Ari
dc.contributor.author	Luoma, Lasse
dc.date.accessioned	2015-10-20T06:58:50Z
dc.date.available	2015-10-20T06:58:50Z
dc.date.issued	2014
dc.identifier.citation	Karvanen, J., Rantanen, A., & Luoma, L. (2014). Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity. <i>Quantitative Marketing and Economics</i>, <i>12</i>(3), 305-329. <a href="https://doi.org/10.1007/s11129-014-9148-4" target="_blank">https://doi.org/10.1007/s11129-014-9148-4</a>
dc.identifier.other	CONVID_23732156
dc.identifier.other	TUTKAID_62189
dc.identifier.uri	https://jyx.jyu.fi/handle/123456789/47335
dc.language.iso	eng
dc.publisher	Springer New York LLC
dc.relation.ispartofseries	Quantitative Marketing and Economics
dc.subject.other	Bayesian estimation
dc.subject.other	brand switching
dc.subject.other	customer equity
dc.subject.other	customer lifetime value
dc.subject.other	survey
dc.title	Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity
dc.type	article
dc.identifier.urn	URN:NBN:fi:jyu-201510203417
dc.contributor.laitos	Matematiikan ja tilastotieteen laitos	fi
dc.contributor.laitos	Department of Mathematics and Statistics	en
dc.contributor.oppiaine	Tilastotiede	fi
dc.contributor.oppiaine	Statistics	en
dc.type.uri	http://purl.org/eprint/type/JournalArticle
dc.date.updated	2015-10-20T06:15:03Z
dc.type.coar	journal article
dc.description.reviewstatus	peerReviewed
dc.format.pagerange	305-329
dc.relation.issn	1570-7156
dc.relation.numberinseries	3
dc.relation.volume	12
dc.type.version	acceptedVersion
dc.rights.copyright	© The final publication is available at Springer via http://dx.doi.org/10.1007/s11129-014-9148-4
dc.rights.accesslevel	openAccess	fi
dc.rights.url	http://www.springer.com/gp/open-access/authors-rights/self-archiving-policy/2124
dc.relation.doi	10.1007/s11129-014-9148-4

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Survey data and Bayesian analysis: a cost-efficient way to estimate customer equity

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