Selection of the Proper Revenue and Pricing Model for SaaS

Ojala, Arto

doi:10.1109/CloudCom.2014.27

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Ojala, A. (2014). Selection of the Proper Revenue and Pricing Model for SaaS. In J. Guerrero (Ed.), Proceedings of IEEE CloudCom 2014 : 6th IEEE International Conference on Cloud Computing Technology and Science (pp. 863-868). IEEE. doi:10.1109/CloudCom.2014.27

Tekijät

Ojala, Arto

Päivämäärä

2014

Tekijänoikeudet

Recent research on software revenue and pricing models has revealed important ways in which firms can benefit from software renting. However, it is still unclear how SaaS providers select a proper revenue and pricing model to make their services attractive for customers. Based on 32 interviews with software professionals from four case firms, this study reveals how different factors impacted on the selection of a revenue and pricing model. It can be concluded that customers’ needs were the main driving force to the selection of the most appropriate pricing and revenue model in the market.

Julkaisija

IEEE

Konferenssi

6th IEEE International Conference on Cloud Computing Technology and Science, Singapore, 15-18 December 2014.

Kuuluu julkaisuun

Proceedings of IEEE CloudCom 2014 : 6th IEEE International Conference on Cloud Computing Technology and Science. Ed. by In J. E. Guerrero. IEEE. ISBN 978-1-4799-4093-6.