Selection of the Proper Revenue and Pricing Model for SaaS
Ojala, A. (2014). Selection of the Proper Revenue and Pricing Model for SaaS. In J. Guerrero (Ed.), Proceedings of IEEE CloudCom 2014 : 6th IEEE International Conference on Cloud Computing Technology and Science (pp. 863-868). IEEE. doi:10.1109/CloudCom.2014.27
Date
2014Copyright
© 2014 IEEE. This is an author's accepted version of an article whose final and definitive form has been published by IEEE.
Recent research on software revenue and
pricing models has revealed important ways in which firms
can benefit from software renting. However, it is still unclear
how SaaS providers select a proper revenue and pricing
model to make their services attractive for customers. Based
on 32 interviews with software professionals from four case
firms, this study reveals how different factors impacted on
the selection of a revenue and pricing model. It can be
concluded that customers’ needs were the main driving force
to the selection of the most appropriate pricing and revenue
model in the market.