Understanding Stakeholder Engagement : Faith-holders, Hateholders & Fakeholders
Luoma-aho, V. (2015). Understanding Stakeholder Engagement: Faith-holders, Hateholders & Fakeholders. RJ-IPR : Research Journal of the Insitute for Public Relations, 2 (1). Retrieved from http://www.instituteforpr.org/understanding-stakeholder-engagement-fai...
© Institute for Public Relations and the author.
Stakeholder engagement has risen on the agenda of public relations recently mostly due to the introduction of real-time media and new hybrid forms of marketing, advertising and public relations. Engaging stakeholders is not a simple task in the information rich environment, and can be compared to a pinball match; organizational messages now have direct access, but often bounce randomly around in the online environment. To simplify measurement of public relations in this complex, unpredictable environment, this article distinguishes between three different types of stakeholder relationships: the positively engaged faith-holders, the negatively engaged hateholders, and fakeholders the unauthentic persona produced by astroturf and algorithms. The paper suggests that it is the future task of public relations professionals to support the faithholders, engage the hateholders and reveal the fakeholders. This mostly conceptual article introduces these three emerging groups, gives examples of all three and ponders their significance and their implications for public relations in the future. ...
PublisherInstitute for Public Relations
MetadataShow full item record
Showing items with similar title or keywords.
Julin, Vesa; Liimatainen, Tony; Salo, Mikko (International Press, 2017)We show that on any Riemannian manifold with H¨older continuous metric tensor, there exists a p-harmonic coordinate system near any point. When p = n this leads to a useful gauge condition for regularity results in ...
Hand-Held texting is less distracting than texting with the phone in a holder: anyway, don't do it Kujala, Tuomo; Grahn, Hilkka; Holmstedt, Niina (Association for Computing Machinery (ACM), 2015)
Luoma-aho, Vilma (University of Jyväskylä, 2005)Vilma Luoma-aho tutki väitöskirjassaan suomalaisten julkisten organisaatioiden sidosryhmäsuhteita. Luoma-ahon mukaan olemme siirtymässä maineyhteiskuntaan, jossa sosiaalisilla suhteilla ja mielikuvilla on keskeisen tärkeä ...
Geiss, Christel; Labart, Céline; Luoto, Antti (International Statistical Institute, 2020)In this paper, we consider the random walk approximation of the solution of a Markovian BSDE whose terminal condition is a locally Hölder continuous function of the Brownian motion. We state the rate of the L2-convergence ...
Arroyo, Ángel; Parviainen, Mikko (EDP Sciences, 2020)We obtain an asymptotic Hölder estimate for functions satisfying a dynamic programming principle arising from a so-called ellipsoid process. By the ellipsoid process we mean a generalization of the random walk where the ...