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dc.contributor.authorZhang, Boyang
dc.contributor.authorSemenov, Alexander
dc.contributor.authorVos, Marita
dc.contributor.authorVeijalainen, Jari
dc.date.accessioned2014-07-17T07:26:35Z
dc.date.available2014-07-17T07:26:35Z
dc.date.issued2014fi
dc.identifier.citationZhang, B., Semenov, A., Vos, M., & Veijalainen, J. (2014). Understanding Fast Diffusion of Information in the Social Media Environment. A Comparison of Two Cases. In C. Genest (Ed.), <em>CCI 2014 : Proceedings of the Conference on Corporate Communication 2014</em> (pp. 522-533). New York: Corporate Communication International.fi
dc.identifier.otherTUTKAID_61685
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/43900
dc.description.abstractThe purpose of this paper is to gain understanding of what factors cause rapid issue spread in social media, to help predict issue growth. The frequency graphics of two issues, Arctic Sunrise and U.S. capitol shooting, were compared to investigate rapidity of spread on Twitter. Next, a qualitative model was applied to explain the differences found. Furthermore, a first attempt was made to investigate issue transfer between social media and news media. The findings showed that news items and tweets were interrelated, with hardly any time-lag in between, although the tweets continued longer and included more emotion. The approach seems promising but needs further testing. When in practice monitoring social media, attention should be given to issue characteristics that relate to drives to forward information. Emergencies with eye-witnesses present have considerable potential to engage users in social media interactions, while other issues require more organizational resources and engaging influentials to facilitate issue growth.fi
dc.format.extent568
dc.language.isoeng
dc.publisherCorporate Communication International
dc.relation.ispartofCCI 2014 : Proceedings of the Conference on Corporate Communication 2014. Edited by C. Genest. New York: Corporate Communication International.
dc.subject.otherviestintäfi
dc.subject.othersosiaalinen mediafi
dc.subject.othercommunicationfi
dc.subject.othersocial mediafi
dc.titleUnderstanding Fast Diffusion of Information in the Social Media Environment. A Comparison of Two Cases.fi
dc.identifier.urnURN:NBN:fi:jyu-201407172235
dc.contributor.laitosTietojenkäsittelytieteiden laitosfi
dc.contributor.laitosTietotekniikan laitosfi
dc.contributor.laitosViestintätieteiden laitosfi
dc.contributor.laitosDepartment of Computer Science and Information Systemsen
dc.contributor.laitosDepartment of Mathematical Information Technologyen
dc.contributor.laitosDepartment of Communicationen
dc.contributor.oppiaineTietojärjestelmät
dc.contributor.oppiaineYhteisöviestintä
jyx.tutka.ksnameCCI 2014 : Proceedings of theConference on Corporate Communication 2014
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.date.updated2014-07-17T03:30:04Z
dc.type.coarconference paper
dc.description.reviewstatuspeerReviewed
dc.format.pagerange522-533
dc.type.versionacceptedVersion
dc.rights.accesslevelopenAccessfi
dc.relation.conferenceConference on Corporate Communication 2014, June 3-6, 2014, The Hong Kong Polytechnic University.


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