University of Jyväskylä | JYX Digital Repository

  • English  | Give feedback |
    • suomi
    • English
 
  • Login
JavaScript is disabled for your browser. Some features of this site may not work without it.
View Item 
  • JYX
  • Artikkelit
  • Humanistis-yhteiskuntatieteellinen tiedekunta
  • View Item
JYX > Artikkelit > Humanistis-yhteiskuntatieteellinen tiedekunta > View Item

Understanding Fast Diffusion of Information in the Social Media Environment. A Comparison of Two Cases.

ThumbnailFinal draft
View/Open
252.0Kb

Downloads:  
Show download detailsHide download details  
Zhang, B., Semenov, A., Vos, M., & Veijalainen, J. (2014). Understanding Fast Diffusion of Information in the Social Media Environment. A Comparison of Two Cases. In C. Genest (Ed.), CCI 2014 : Proceedings of the Conference on Corporate Communication 2014 (pp. 522-533). New York: Corporate Communication International.
Authors
Zhang, Boyang |
Semenov, Alexander |
Vos, Marita |
Veijalainen, Jari
Date
2014
Discipline
TietojärjestelmätYhteisöviestintä

 
The purpose of this paper is to gain understanding of what factors cause rapid issue spread in social media, to help predict issue growth. The frequency graphics of two issues, Arctic Sunrise and U.S. capitol shooting, were compared to investigate rapidity of spread on Twitter. Next, a qualitative model was applied to explain the differences found. Furthermore, a first attempt was made to investigate issue transfer between social media and news media. The findings showed that news items and tweets were interrelated, with hardly any time-lag in between, although the tweets continued longer and included more emotion. The approach seems promising but needs further testing. When in practice monitoring social media, attention should be given to issue characteristics that relate to drives to forward information. Emergencies with eye-witnesses present have considerable potential to engage users in social media interactions, while other issues require more organizational resources and engaging influentials to facilitate issue growth. ...
Publisher
Corporate Communication International
Conference
Conference on Corporate Communication 2014, June 3-6, 2014, The Hong Kong Polytechnic University.
Is part of publication
CCI 2014 : Proceedings of the Conference on Corporate Communication 2014. Edited by C. Genest. New York: Corporate Communication International.
Keywords
viestintä sosiaalinen media communication social media
URI

http://urn.fi/URN:NBN:fi:jyu-201407172235

Metadata
Show full item record
Collections
  • Humanistis-yhteiskuntatieteellinen tiedekunta [3452]
  • Informaatioteknologian tiedekunta [1279]
  • Browse materials
  • Browse materials
  • Articles
  • Conferences and seminars
  • Electronic books
  • Historical maps
  • Journals
  • Tunes and musical notes
  • Photographs
  • Presentations and posters
  • Publication series
  • Research reports
  • Research data
  • Study materials
  • Theses

Browse

All of JYXCollection listBy Issue DateAuthorsSubjectsPublished inDepartmentDiscipline

My Account

Login

Statistics

View Usage Statistics
  • How to publish in JYX?
  • Self-archiving
  • Publish Your Thesis Online
  • Publishing Your Dissertation
  • Publication services

Open Science at the JYU
 
Data Protection Description

Accessibility Statement
Open Science Centre