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Understanding brand strategy adoption by high tech SME managers

dc.contributor.authorNeuvonen, Heidi
dc.date.accessioned2014-03-21T13:03:10Z
dc.date.available2014-03-21T13:03:10Z
dc.date.issued2014
dc.identifier.isbn978-951-39-5628-8
dc.identifier.otheroai:jykdok.linneanet.fi:1311290
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/43098
dc.format.extent1 Verkkoaineisto (200 sivua)
dc.language.isoeng
dc.publisherUniversity of Jyväskylä
dc.relation.ispartofseriesJyväskylä studies in business and economics
dc.rightsIn Copyright
dc.subject.otherbrändistrategia
dc.subject.otheradoption
dc.subject.otherabduction
dc.subject.otherbrands
dc.subject.otherbrand strategy
dc.subject.otherhigh tech marketing
dc.subject.otherSME
dc.subject.othercontent analysis
dc.subject.otherbrand management
dc.titleUnderstanding brand strategy adoption by high tech SME managers
dc.typedoctoral thesis
dc.identifier.urnURN:ISBN:978-951-39-5628-8
dc.type.dcmitypeTexten
dc.type.ontasotVäitöskirjafi
dc.type.ontasotDoctoral dissertationen
dc.contributor.tiedekuntaJyväskylä University School of Business and Economicsen
dc.contributor.tiedekuntaJyväskylän yliopiston kauppakorkeakoulufi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineMarkkinointifi
dc.type.coarhttp://purl.org/coar/resource_type/c_db06
dc.relation.issn1457-1986
dc.relation.numberinseries146
dc.rights.accesslevelopenAccess
dc.type.publicationdoctoralThesis
dc.subject.ysobrändit
dc.subject.ysostrategia
dc.subject.ysoyritysstrategia
dc.subject.ysoyritysmarkkinointi
dc.subject.ysoomaksuminen
dc.subject.ysohuipputekniikka
dc.subject.ysoyritykset
dc.subject.ysopienet ja keskisuuret yritykset
dc.subject.ysojohtajat
dc.subject.ysojohtaminen
dc.rights.urlhttps://rightsstatements.org/page/InC/1.0/


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