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Understanding brand strategy adoption by high tech SME managers

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Published in
Jyväskylä studies in business and economics
Authors
Neuvonen, Heidi
Date
2014
Discipline
Markkinointi

 
Publisher
University of Jyväskylä
ISBN
978-951-39-5628-8
ISSN Search the Publication Forum
1457-1986
Keywords
brändistrategia adoption abduction brands brand strategy high tech marketing SME content analysis brand management brändit strategia yritysstrategia yritysmarkkinointi omaksuminen huipputekniikka yritykset pienet ja keskisuuret yritykset johtajat johtaminen
URI

http://urn.fi/URN:ISBN:978-951-39-5628-8

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