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Understanding brand strategy adoption by high tech SME managers

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Published in
Jyväskylä studies in business and economics
Authors
Neuvonen, Heidi
Date
2014
Discipline
Markkinointi

 
Publisher
University of Jyväskylä
ISBN
978-951-39-5628-8
ISSN Search the Publication Forum
1457-1986
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URI

http://urn.fi/URN:ISBN:978-951-39-5628-8

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