Showing items with similar title or keywords.

• A valued partner or a mere support function : the role of marketing in Software-as-a-Service SMEs 

  Pakarinen, Riikka (2017)

  Ohjelmistoala on läpikäynyt valtavia muutoksia 2000-luvulla uusien teknologisten innovaatioiden syntyessä ja levitessä kiihtyvällä tahdilla. Pilvipalvelu on yksi tunnetuimmista innovaatioista ja kuvaa internetissä tapahtuvaa ...

• Customer retention in software-as-a-service business 

  Kingelin, Janita (2020)

  Software-as-a-Service (SaaS) liiketoimintamallit yleistyvät kiihtyvää vauhtia, kun pilvipohjaisten palvelujen kysyntä kasvaa digitalisoituvissa organisaatioissa. SaaS liiketoiminnalle haasteita aiheuttaa sen tyypillinen ...

• How to Sell SaaS: A Model for Main Factors of Marketing and Selling Software-as-a-Service 

  Tyrväinen, Pasi; Selin, Joona (Springer-Verlag, 2011)

  Software-as-a-Service providers have been growing fast while the contemporary research literature has neglected analysis of their business-critical marketing and sales processes. In this paper we collect the key ...

• Financial aspects of business models : reducing costs and increasing revenues in a cloud context 

  Laatikainen, Gabriella (University of Jyväskylä, 2018)

  The emergence of cloud computing induces opportunities for software vendors and for organizations with great storage needs. Indeed, software companies have begun to adopt cloud technologies and offer their software as ...

• Conducting B2B SaaS Business with a Freemium Model : A Case Study 

  Nieminen, Teemu; Mohanani, Rahul; Abrahamsson, Pekka (Springer, 2022)

  This article studies what are the characteristics of a B2B SaaS freemium firm. Freemium in a B2B setting is an under-explored phenomenon whereas B2C SaaS freemium has been studied extensively. On the consumer side freemium ...