dc.contributor.author | Simula, Henri | |
dc.contributor.author | Töllinen, Aarne | |
dc.contributor.author | Karjaluoto, Heikki | |
dc.date.accessioned | 2013-11-05T12:42:57Z | |
dc.date.available | 2013-11-05T12:42:57Z | |
dc.date.issued | 2013 | |
dc.identifier.citation | Simula, H., Töllinen, A., & Karjaluoto, H. (2013). Crowdsourcing in the social media era: A case study of industrial marketers. <i>Journal of Marketing Development and Competitiveness</i>, <i>7</i>(2), 122-137. | |
dc.identifier.other | CONVID_22451582 | |
dc.identifier.other | TUTKAID_56790 | |
dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/42415 | |
dc.description.abstract | In recent years crowdsourcing has increased in popularity as a method of gathering new ideas and
innovations outside the organization. To make crowdsourcing work, there is a basic requirement to make
external parties aware of the challenges or problems that need to be solved. Various digital marketing
tools, especially social media platforms, provide new ways to foster the interaction between the parties.
With the use of a case study, the study develops a framework to assess how social media and
crowdsourcing can be integrated in an industrial context. The results reveal significant practical
challenges to overcome before social media can be effectively utilized as a fully functioning
crowdsourcing enabler. | fi |
dc.language.iso | eng | |
dc.publisher | North American Business Press | |
dc.relation.ispartofseries | Journal of Marketing Development and Competitiveness | |
dc.subject.other | B2B | |
dc.title | Crowdsourcing in the social media era: A case study of industrial marketers | |
dc.type | article | |
dc.identifier.urn | URN:NBN:fi:jyu-201310302505 | |
dc.contributor.laitos | Kauppakorkeakoulu | fi |
dc.contributor.laitos | School of Business and Economics | en |
dc.type.uri | http://purl.org/eprint/type/JournalArticle | |
dc.date.updated | 2013-10-30T04:30:03Z | |
dc.type.coar | journal article | |
dc.description.reviewstatus | peerReviewed | |
dc.format.pagerange | 122-137 | |
dc.relation.issn | 2155-2843 | |
dc.relation.numberinseries | 2 | |
dc.relation.volume | 7 | |
dc.type.version | acceptedVersion | |
dc.rights.copyright | © North American Business Press and the Authors. This is a final draft version of an article whose final and definitive form has been published in Journal of Marketing Development and Competitiveness by North American Business Press. | |
dc.rights.accesslevel | openAccess | fi |
dc.subject.yso | sosiaalinen media | |
dc.subject.yso | joukkoistaminen | |
dc.subject.yso | digitaalinen markkinointi | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p20774 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p25552 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p23942 | |