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Creating entrepreneurial opportunities : interpretative research about role of POP Advertising Displays in customer purchase decision making

dc.contributor.authorJesensky, Daniel
dc.date.accessioned2013-07-22T12:30:59Z
dc.date.available2013-07-22T12:30:59Z
dc.date.issued2013
dc.identifier.isbn978-951-39-5299-0
dc.identifier.otheroai:jykdok.linneanet.fi:1272922
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/41903
dc.format.extent1 Verkkoaineisto (411, [22] sivua)
dc.language.isoeng
dc.publisherUniversity of Jyväskylä
dc.relation.ispartofseriesJyväskylä studies in business and economics
dc.rightsIn Copyright
dc.subject.otherentrepreneurial opportunity
dc.subject.otherPOP advertising
dc.subject.otherPOP advertising display
dc.subject.otherpoint of purchase
dc.subject.othercustomer
dc.subject.otherpurchase decision making
dc.subject.othersocial constructionism
dc.subject.othergrounded theory
dc.subject.otherparadigm Model
dc.titleCreating entrepreneurial opportunities : interpretative research about role of POP Advertising Displays in customer purchase decision making
dc.typeDiss.
dc.identifier.urnURN:ISBN:978-951-39-5299-0
dc.type.dcmitypeTexten
dc.type.ontasotVäitöskirjafi
dc.type.ontasotDoctoral dissertationen
dc.contributor.tiedekuntaJyväskylän yliopiston kauppakorkeakoulufi
dc.contributor.tiedekuntaJyväskylä University School of Business and Economicsen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineYrittäjyysfi
dc.relation.issn1457-1986
dc.relation.numberinseries128
dc.rights.accesslevelopenAccess
dc.subject.ysoyrittäjät
dc.subject.ysokuluttajat
dc.subject.ysoostokäyttäytyminen
dc.subject.ysoostaminen
dc.subject.ysomainonta
dc.subject.ysoshoppailu
dc.subject.ysotuotesijoittelu
dc.subject.ysoTsekki
dc.rights.urlhttps://rightsstatements.org/page/InC/1.0/


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