Monitoring the complexities: Nuclear power and public opinion
Luoma-aho, V., & Vos, M. (2009). Monitoring the complexities: Nuclear power and public opinion. Public Relations Review, 35 (2 ). Retrieved from http://dx.doi.org/10.1016/j.pubrev.2009.01.013
Published inPublic Relations Review
© 2009 Elsevier. This is an author's final draft version of an article whose final and definitive form has been published in the journal 'Public Relations Review' by Elsevier.
Interaction between organizations and stakeholders today takes place on virtual and physical ‘issue arenas’. This study examined opinions on nuclear power and asked who are the players discussing nuclear power in Finland? Through content analysis, surveys and interviews, the study concluded that politicians, power companies and regulators were the ones with voice, as NGOs and citizens were hardly heard. The paper suggests the future role of PR practitioners to be to find the right issue arenas and facilitate corporate voice and reputation on those arenas.