The Strategic Cognition View of Issue Salience and the Evolution of a Political Issue : Landis & Gyr, the Hungarian Uprising and East-West Trade, 1953–1967
Stutz, C. (2017). The Strategic Cognition View of Issue Salience and the Evolution of a Political Issue : Landis & Gyr, the Hungarian Uprising and East-West Trade, 1953–1967. In E. Freeman, J. Kujala, & S. Sachs (Eds.), Stakeholder Engagement : Clinical Research Cases (pp. 139-166). Springer International Publishing. Issues in Business Ethics, 46. https://doi.org/10.1007/978-3-319-62785-4_7
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2017Copyright
© Springer International Publishing AG, 2017. This is a final draft version of an article whose final and definitive form has been published by Springer. Published in this repository with the kind permission of the publisher.
Why do firms facing similar stakeholder issues respond quite differently? The recently
introduced strategic cognition view of issue salience and firm responsiveness (hereinafter:
issue salience model) seeks to tackle this core question of stakeholder theory. I extend the
nascent theorizing with a historical case study in order to rethink the model’s firm-centric
perspective. The firm under examination in this historical case study is the Swiss
multinational Landis & Gyr (LG) during the Cold War period. Like many other Swiss exportoriented
companies in the 1950s and early 1960s, LG was challenged by Swiss pressure
groups, which were highly effective at putting an issue on the public agenda: the call to break
off trade relations with the communist East. The empirically grounded explanation of issue
interpretation and response mechanisms derived from this case study offers two key
theoretical implications: First, it shifts our focus outwards, toward the social and political
context, in which issues evolve and play out over time. This elaboration seeks to understand
the role of the social and political surroundings in constituting firm-specific issue
interpretation processes and response outcomes. Second, the findings suggest that the issue
salience model emphasizes an overly homogenizing conception of the firm. By pointing
towards the tensions and ambiguities in a firm’s collective sensemaking efforts, I start a
critique of the theory in order to push this important stream of research further.
...
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Springer International PublishingParent publication ISBN
978-3-319-62784-7Is part of publication
Stakeholder Engagement : Clinical Research CasesISSN Search the Publication Forum
0925-6733Keywords
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