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dc.contributor.authorEscalona Urenda, Sandra
dc.date.accessioned2012-11-22T16:04:27Z
dc.date.available2012-11-22T16:04:27Z
dc.date.issued2012
dc.identifier.otheroai:jykdok.linneanet.fi:1238430
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/40413
dc.description.abstractA political movement initiated in Mexico known as Zapatism is analysed through the visual objects displayed in their websites on the Internet. The objective is to make a cultural analysis and interpretation of the visual representation of Zapatistas websites, to expose their visual identity through the most salient visual signs and their corresponding cultural meanings. The analytical method introduced in this study is divided in three major aims: consolidating a pool of images retrieved from Zapatistas websites, finding patterns of visual elements within these images, and providing an interpretation for the visual signs emerging from such patterns. In the analysis, three images emerged as the core of the visual identity: the pasamontañas (black ski-mask), Subcomandante Marcos, and the red star. The main contribution of this work is the methodology and how it can be applied to support a discussion about the implications of the global-local cultural context for the visual elements of Zapatism online.
dc.format.extent85 sivua
dc.language.isoeng
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.subject.otherCultural Meaning
dc.subject.otherIdentity
dc.subject.otherOnline activism
dc.subject.otherRepresentation
dc.subject.otherVisual Signs
dc.subject.otherZapatism
dc.titleA cultural analysis of the visual signs in the Zapatistas websites
dc.identifier.urnURN:NBN:fi:jyu-201211223058
dc.type.dcmitypeTexten
dc.type.ontasotPro gradufi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaHumanistinen tiedekuntafi
dc.contributor.tiedekuntaFaculty of Humanitiesen
dc.contributor.laitosTaiteiden ja kulttuurin tutkimuksen laitosfi
dc.contributor.laitosDepartment of Art and Cultural Studiesen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineDigital Culture (maisteriohjelma)fi
dc.contributor.oppiaineInternational Master's Degree Programme in Digital Cultureen
dc.date.updated2012-11-22T16:04:28Z
dc.rights.accesslevelopenAccessfi
dc.contributor.oppiainekoodi319
dc.subject.ysoidentiteetti
dc.subject.ysoWWW-sivut
dc.subject.ysovisuaalinen viestintä
dc.subject.ysorepresentaatio
dc.subject.ysozapatistit
dc.subject.ysoaktivismi


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