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dc.contributor.authorOjala, Arto
dc.contributor.authorTyrväinen, Pasi
dc.date.accessioned2012-09-18T04:56:49Z
dc.date.available2012-09-18T04:56:49Z
dc.date.issued2012
dc.identifier.citationOjala, A., & Tyrväinen, P. (2012). Revenue models in cloud computing. In E. Prakash (Ed.), <em>Proceedings of 5th Computer Games, Multimedia & Allied Technology Conference (CGAT 2012)</em> (pp. 114-119). Singapore: GSTF.fi
dc.identifier.otherTUTKAID_51083
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/38558
dc.description.abstractCloud computing brings new possibilities, allowing software firms to sell their software products using the Software-as-a-Service (SaaS) model. SaaS provides opportunities for flexible pricing but creates challenges on how to achieve a profitable revenue stream. In this multi-case study, the revenue models of five SaaS providers were examined. The main interest of the study was to investigate the different revenue models and the reasons for using particular revenue models. The revenue models were found to be mainly based on software renting, with a variety of pricing strategies. For SaaS providers, software renting generates a steady and predictable stream of revenue. The software renting model is also attractive to customers because (i) it facilitates prediction of the actual costs of the software, (ii) it decreases initial investments costs, and (iii) it makes it possible to purchase the software without special budgeting or the approval of top management. Interestingly, none of the firms used the commonly cited pay-per-use model.fi
dc.format.extent135
dc.language.isoeng
dc.publisherGSTF
dc.relation.ispartofProceedings of 5th Computer Games, Multimedia & Allied Technology Conference (CGAT 2012)
dc.relation.urihttp://dl.globalstf.org/index.php
dc.subject.otherRevenue modelsen
dc.subject.otherCloud computingen
dc.subject.otherCloud business modelsen
dc.subject.otherCase studyen
dc.subject.otherSaaSen
dc.titleRevenue models in cloud computing
dc.typeConference paper
dc.identifier.urnURN:NBN:fi:jyu-201209112363
dc.contributor.laitosTietojenkäsittelytieteiden laitosfi
dc.contributor.laitosDepartment of Computer Science and Information Systemsen
jyx.tutka.ksnameProceedings of 5th Computer Games, Multimedia & Allied Technology Conference (CGAT 2012)
dc.type.urihttp://purl.org/eprint/type/SubmittedConferencePaper
dc.date.updated2012-09-11T03:30:05Z
dc.type.coarconference paper
dc.description.reviewstatuspeerReviewed
dc.format.pagerange114-119
dc.relation.issn2251-1679
dc.type.versionacceptedVersion
dc.rights.copyright© GSTF. This is an author's final draft version of an article whose final and definitive form has been published by GSTF.
dc.rights.accesslevelopenAccessfi


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