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dc.contributor.authorKujala, Johanna
dc.contributor.authorPenttilä, Katriina
dc.contributor.authorTuominen, Pekka
dc.date.accessioned2012-01-27T09:30:21Z
dc.date.available2012-01-27T09:30:21Z
dc.date.issued2011
dc.identifier.citationKujala, J., Penttilä, K. & Tuominen, P. (2011). Creating a Conceptual Model for Building Responsible Brands. EJBO, Vol. 16, No. 1, p. 6-12.
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/37267
dc.description.abstractDespite the importance of brands in mediating corporate social responsibility, there has been relatively little research on how responsible brands are developed from the internal perspective of the company. Some research has been conducted from the external perspective, such as the link between ethical issues and consumer purchase behaviour, but there has been relatively little focus on brand-building itself. The present study addresses this gap in the literature by proposing a model for building responsible brands. After identifying the common features that emerge from the extant brandbuilding models, the study applies these to the building of responsible brands. The result is a proposed conceptual model for building responsible brands.en
dc.language.isoeng
dc.publisherBusiness and Organization Ethics Network (BON)
dc.relation.ispartofseriesEJBO : Electronic Journal of Business Ethics and Organizational Studies
dc.relation.urihttp://ejbo.jyu.fi
dc.subject.otherbrandsen
dc.subject.otherbrandingen
dc.subject.otherresponsibilityen
dc.subject.otherconceptual analysisen
dc.titleCreating a Conceptual Model for Building Responsible Brands
dc.typeArticleen
dc.identifier.urnURN:NBN:fi:jyu-201201271081
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.relation.issn1239-2685
dc.rights.copyright© Business and Organization Ethics Network (BON)
dc.rights.accesslevelopenAccessfi


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