Showing items with similar title or keywords.

• Mobiililaitteet teollisuusyritysten myyntityössä : tutkimusraportti 

  Töllinen, Aarne; Töllinen, Aarne; Karjaluoto, Heikki (Jyväskylän yliopiston kauppakorkeakoulu, 2012)

• Social media and consumer power : Opportunities and challenges for digital marketing activities 

  Vollero, Agostino; Valentini, Chiara (Routledge, 2022)

  Social Media (SM) have not only become an important part of daily life for individuals, governments and organisations but have also transformed the way people work, learn, consume and socially interact. There are many SM ...

• The Process of Selecting Influencers for Marketing Purposes in an Organisation 

  Huttula, Tia; Karjaluoto, Heikki (Springer, 2023)

  Influencer marketing practices are growing on social media channels, while the usage of other mass-media channels is decreasing, prompting organisations to search for new tools with which to communicate efficiently with ...

• Becoming TikTok Famous : Strategies for Global Brands to Engage Consumers in an Emerging Market 

  Wahid, Risqo; Karjaluoto, Heikki; Taiminen, Kimmo; Asiati, Diah Isnaini (SAGE Publications, 2023)

  This study examines the effects of content characteristics (i.e., informational and emotional characteristics), language, and nonverbal information on social media engagement (SME; i.e., likes, shares, and comments) in the ...

• Digitaalinen markkinointi keskisuomalaisissa yrityksissä : tutkimusraportti 

  Lipiäinen, Heini; Karjaluoto, Heikki (Jyväskylän yliopiston kauppakorkeakoulu, 2012)