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dc.contributor.authorOjala, Arto
dc.contributor.authorTyrväinen, Pasi
dc.date.accessioned2011-11-16T07:47:20Z
dc.date.available2011-11-16T07:47:20Z
dc.date.issued2008
dc.identifier.citationOjala, A., & Tyrväinen, P. (2008). Marketing software in Japan: Success factors in different product strategies. <em>Romanian Marketing Review</em>, 3 (4), 53-79.
dc.identifier.otherTUTKAID_32332
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/36955
dc.description.abstractThis paper investigates small and medium-sized software firms’ success factors in the Japanese market. Findings of this study suggest that, due to the immaterial nature of software products, distribution and packaging has a less important role, while understanding Japanese business practices is ranked high along with customer satisfaction, honesty, and characteristics of a product. The findings also highlight the importance of distinguishing different kinds of software businesses based on their product strategies when analyzing success factors in a target country. For instance, the Japanese language assumed an important role in enterprise solution firms and in mass market software business, while its role in tailor-made software solution firms was less visible.
dc.language.isoeng
dc.publisherEditura Rosetti Education
dc.relation.ispartofseriesRomanian Marketing Review
dc.rightsThis is an electronic final draft version of an article whose final and definitive form has been published in Romanian Marketing Review by Editura Rosetti Educational.
dc.subject.otherinternational marketingen
dc.subject.otherproduct strategiesen
dc.subject.otherJapanen
dc.titleMarketing software in Japan: Success factors in different product strategies
dc.typeArticle
dc.identifier.urnURN:NBN:fi:jyu-2011111011660
dc.contributor.laitosTietotekniikan tutkimusinstituutti (31.12.2009 saakka)fi
dc.type.urihttp://purl.org/eprint/type/SubmittedJournalArticle
dc.date.updated2011-11-10T04:30:21Z
dc.type.coarjournal article
dc.description.reviewstatuspeerReviewed
dc.format.pagerange53-79
dc.relation.numberinseries4
dc.relation.volume3
dc.type.versionacceptedVersion
dc.rights.accesslevelopenAccessfi


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