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dc.contributor.authorHamari, Juho
dc.date.accessioned2010-03-19T09:37:34Z
dc.date.available2010-03-19T09:37:34Z
dc.date.issued2009
dc.identifier.otheroai:jykdok.linneanet.fi:1125440
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/23051
dc.description.abstractSelling virtual goods is an increasingly popular revenue model for operators of social online services, examples of which are virtual worlds and social networking services. Compared to more traditional revenue models, such as time-based pricing, the revenue generation logic in virtual goods sales has a tighter interdependence with service structures, such as the rules of internal economy and game mechanics. The sold products are in interaction with the virtual environment, both of which are designed by the developers. However, the planning of business models in synergy with such service design is not currently well understood. This thesis adopts a conceptual-analytical perspective. By reviewing literature pertaining to virtual goods sales and virtual world services, this thesis seeks to identify business aspects of virtual goods sales. Identified aspects and theories are then synthesised under one model utilising conceptual business model frameworks. The results provide a conceptual meta-model of virtual goods sales business, with further descriptions of business model components. Moreover, the results show business aspects that current business model frameworks cannot sufficiently describe. The thesis suggests modifications to current frameworks particularly pertaining to such aspects as user-generated content, service structure driven segmentation (self-selection), customer equity metric-driven development, and service context, which in virtual world design specifically includes game mechanics, social interaction design and rules of virtual economy.
dc.format.extent117 sivua
dc.language.isoeng
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.subject.othervirtuaalihyödykkeet
dc.subject.othervirtuaalitalous
dc.titleVirtual goods sales : new requirements for business modelling?
dc.typeBooken
dc.identifier.urnURN:NBN:fi:jyu-201003191334
dc.type.dcmitypeTexten
dc.type.ontasotPro gradufi
dc.type.ontasotMaster's thesisen
dc.contributor.tiedekuntaInformaatioteknologian tiedekuntafi
dc.contributor.tiedekuntaFaculty of Information Technologyen
dc.contributor.laitosTietojenkäsittelytieteiden laitosfi
dc.contributor.laitosDepartment of Computer Science and Information Systemsen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineTietojärjestelmätiedefi
dc.rights.accesslevelopenAccessfi
dc.contributor.oppiainekoodi601
dc.subject.ysoliiketoimintamallit
dc.subject.ysovirtuaalitodellisuus
dc.subject.ysomarkkinointi
dc.subject.ysoverkkopalvelut
dc.subject.ysoverkkoyhteisöt
dc.subject.ysopelit
dc.subject.ysosuunnittelu


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