Creativity in Amateur Multimedia : Popular Culture, Critical Theory, and HCI
Bardzell, J. (2007). Creativity in Amateur Multimedia: Popular Culture, Critical Theory, and HCI. Human Technology, Volume 3 (1), pp. 12-33. URN:NBN:fi:jyu-200768. Retrieved from http://www.humantechnology.jyu.fi
Authors
Date
2007Copyright
© 2007 Jeffrey Bardzell and the Agora Center, University of Jyväskylä
The last decade has witnessed the emergence and aesthetic maturation of amateur
multimedia on an unprecedented scale, from video podcasts to machinima, and Flash
animations to user-created metaverses. Today, especially in academic circles, this pop
culture phenomenon is little recognized and even less understood. This paper explores
creativity in amateur multimedia using three theorizations of creativity—those of HCI,
postructuralism, and technological determinism. These theorizations frame a semiotic
analysis of numerous commonly used multimedia authoring platforms, which demonstrates a
deep convergence of multimedia authoring tool strategies that collectively project a
conceptualization and practice of digital creativity. This conceptualization of digital
creativity in authoring tools is then compared with hundreds of amateur-created artifacts.
These analyses reveal relationships among emerging amateur multimedia aesthetics,
common software authoring tools, and the three theorizations of creativity discussed.
...
Publisher
University of Jyväskylä, Agora CenterISSN Search the Publication Forum
1795-6889
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http://www.humantechnology.jyu.fiMetadata
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