dc.contributor.author | Helfenstein, Sacha | |
dc.date.accessioned | 2009-06-02T06:53:49Z | |
dc.date.available | 2009-06-02T06:53:49Z | |
dc.date.issued | 2005 | |
dc.identifier.citation | Helfenstein, S. (2005). Product Meaning, Affective Use Evaluation, and Transfer:
A Preliminary Study. Human Technology, Volume 1 (1), pp. 76-100. URN:NBN:fi:jyu-2005127. Retrieved from http://www.humantechnology.jyu.fi | |
dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/20174 | |
dc.description.abstract | The first part of this investigation explored the multidimensional nature of product
meaning, referring to the variety of connotations and functions a consumer associates with a
particular product category. The subsequent experiment examined the moderation effects of
product meaning and other attributes of the user on (a) the affective evaluation of an
obstructed use interaction, and (b) the transfer of emotion between devices presented as
being either of the same or a different brand. Although the failure experience essentially
caused frustration, this reaction varied substantially among consumers depending on product
meaning, age, and gender. The results also showed that the emotion dimensions of pleasure,
arousal, and dominance were affected in distinct ways, and that, in addition to the consumer
variables, transfer was mainly dependent on the brand relation. Nevertheless, user
frustration did not cause general brand aversion, indicating that poor designs do not
unconditionally threaten the customer relationship. | en |
dc.format.mimetype | application/pdf | |
dc.language.iso | eng | |
dc.publisher | University of Jyväskylä, Agora Center | |
dc.relation.ispartofseries | Human Technology: An Interdisciplinary Journal on Humans in ICT Environments | |
dc.relation.uri | http://www.humantechnology.jyu.fi | |
dc.rights | CC BY-NC 4.0 | |
dc.subject.other | product meaning | en |
dc.subject.other | affective evaluation | en |
dc.subject.other | transfer | en |
dc.title | Product meaning, affective use evaluation, and transfer : a preliminary study | |
dc.type | article | |
dc.identifier.urn | URN:NBN:fi:jyu-2005127 | |
dc.relation.issn | 1795-6889 | |
dc.relation.numberinseries | 1 | |
dc.relation.volume | 1 | |
dc.type.version | publishedVersion | |
dc.rights.copyright | © 2005 Sacha Helfenstein and the Agora Center, University of Jyväskylä | |
dc.rights.accesslevel | openAccess | |
dc.format.content | fulltext | |
dc.rights.url | https://creativecommons.org/licenses/by-nc/4.0/ | |