Citizen's attitudes and involvement in public consumer information
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Consumers' attitudes toward mobile advertising : a rhetorical approach
Andersson, Sanna (2015)Mobile advertising adoption has not been as rapid as it could have been, even though the techniques for its full exploitation have existed for years. Understanding consumers’ attitudes toward the phenomenon is crucial in ... -
Factors associated with consumer attitude towards mobile marketing among smartphone users
Rantanen, Aki (2018)Kuluttajien asenteeseen liittyvien tekijöiden ymmärtäminen on olennaista tehokkaan mobiilimarkkinoinnin toteuttamisessa, sillä asenteella on vaikutusta kuluttajien ostohalukkuuteen. Tutkimalla asenteeseen liittyviä tekijöitä ... -
Identifying drivers of brand polarization from consumer perspective
Tornberg, Jussi (2021)Brändipolarisaatio on kasvava ilmiö, jossa brändit saavat samanaikaisesti osakseen sekä vahvoja tukijoita että vastustajia. Vaikka ilmiö on merkityksellinen niin markkinoijille kuin brändijohtajillekin, sitä on toistaiseksi ... -
Programmatic advertising and consumer attitudes in online retailing
Yli-Kuivila, Le (2023)Programmatic advertising (PA) has gained its popularity in the field of marketing. According to the literature review, there has been various studies about PA’s characteristics and exploring PA from business’s perspective. ... -
Risk perception and gratitude mediate the negative relationship between COVID-19 management satisfaction and public anxiety
Mei, Ying; Tan, Lisha; Yang, Wenmin; Luo, Jie; Xu, Lei; Lei, Yi; Li, Hong (Nature Publishing Group, 2023)In this study, we explored whether satisfaction with government management, perception of risk, and gratitude influenced public anxiety during the COVID-19 pandemic in China. Using a cross-sectional, anonymous and confidential ...