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Pro gradu -tutkielmat
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Sponsorointi brandin rakentamisen, markkinoinnin ja liiketoiminnan sekä yrityksen arvojen vahvistamisen tukena
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Authors
Tuhkanen, Sanna
Date
2003
Discipline
Yhteisöviestintä
Organizational Communication
Keywords
sponsorointi
markkinointiviestintä
strategia
arvot
brändit
organisaatiokulttuuri
URI
http://urn.fi/URN:NBN:fi:jyu-2003908946
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Pro gradu -tutkielmat
[22543]
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