The psychology of streaming : exploring music listeners’ motivations to favour access over ownership
Luck, G. (2016). The psychology of streaming : exploring music listeners’ motivations to favour access over ownership. International Journal of Music Business Research, 5(2), 46-61. https://musicbusinessresearch.files.wordpress.com/2012/04/volume-5-no-2-october-2016-luck2.pdf
Published in
International Journal of Music Business ResearchAuthors
Date
2016Copyright
© Luck & International Association of Music Business Research, 2016. This is an open access article published by International Association of Music Business Research.
Digital streaming represents the most radical development in the way we experience
music since the invention of automatic playback technologies two centuries
ago. From zero ownership and on-demand access to a virtually limitless library of
music via a disconnected financial transaction, streaming services challenge previous
conceptions of how music is defined, experienced and consumed. This paper explores
streaming from a psychological perspective, and highlights a range of factors
that motivate users to favour access over ownership. From removal of responsibilities
of ownership to enhanced discovery, nostalgia-fulfilment to augmented emotional
engagement, adoption of access-based consumption is shown to be both
driven by, and have multiple positive effects on listeners' psychological functioning.
The paper concludes by examining some implications of the issues discussed for
each of the three pillars of the streaming industry — listeners, content-creators and
service providers — for enhancing the musical experience, growing revenues, and
maximising overall potential for engagement with and through music.
...
Publisher
International Association of Music Business ResearchISSN Search the Publication Forum
2227-5789
Original source
https://musicbusinessresearch.files.wordpress.com/2012/04/volume-5-no-2-october-2016-luck2.pdfPublication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/26308134
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