What is meant by hybridity? An investigation of hybridity and related terms in genre studies
Mäntynen, A., & Shore, S. (2014). What is meant by hybridity? An investigation of hybridity and related terms in genre studies. Text and talk, 34(6), 737-758. https://doi.org/10.1515/text-2014-0022
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2014Copyright
© De Gruyter. This is a final draft version of an article whose final and definitive form has been published by De Gruyter.
This article is an investigation and a discussion of hybridity and
related terms as used in linguistic studies of genre. The theoretical points that
are made are illustrated with data from empirical research done by others and
with the authors’ own data. The focus is on written texts but hybridity in spoken
interaction is also discussed. The article defines the notion of genre and discusses
(proto)typicality in relation to genre and hybridity. Recontextualization is
also discussed. This is followed by a discussion of terms that have been used to
talk about the processes of hybridity, firstly, as used in research that has mainly
been done on spoken interaction. The focus then turns to terms that have mainly
been used in research on written texts: sequential intertextuality, genre embedding,
genre appropriation, genre blending, as well as terms referring to pervasive
trends such as commodification. Terms that take a product-like perspective
on hybridity are then discussed. First there is a discussion of terms, such as
“macrogenre,” which are used to describe the products of hybridization. This is
followed by a discussion of genre chains and superordinate categories, such as
“genre colonies,” grouped together because of the hybridizing forces that permeate
them.
...
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De Gruyter MoutonISSN Search the Publication Forum
1860-7330Keywords
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