Is it really gender? An empirical investigation into gender effects in technology adoption through the examination of individual differences

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dc.contributor.author Aguirre-Urreta, Miguel I.
dc.contributor.author Marakas, George M.
dc.date.accessioned 2010-12-17T13:07:57Z
dc.date.available 2010-12-17T13:07:57Z
dc.date.issued 2010
dc.identifier.citation Aguirre-Urreta, M. I. & Marakas, G. M. (2010). Is it Really Gender? An Empirical Investigation into Gender Effects in Technology Adoption Through the Examination of Individual Differences. Human Technology, Volume 6 (2), pp. 155-190. URN: NBN:fi:jyu-201011173090. Retrieved from http://www.humantechnology.jyu.fi
dc.identifier.issn 1795-6889
dc.identifier.uri http://hdl.handle.net/123456789/25711
dc.description.abstract A recent development in the technology acceptance literature is the inclusion of gender as a moderator of the relationships between intention and its antecedents, such that some are stronger for men than women, and vice versa. While the effects have been well established, the mechanisms by which they operate, that is, which specific gender differences are in operation and how they affect intention to adopt, have not been thoroughly explored. In this research, psychological constructs with established gender differences, such as core self-evaluations, computer self-efficacy and anxiety, psychological gender-role, and risk-taking propensity, are examined. In addition, this research introduces a novel context for the study of technology adoption in that more than a single alternative is offered to participants, thus requiring a choice among technologies. Results indicate that gender effects are more complex than previously thought, with potentially multiple influences from different facets operating simultaneously. en
dc.language.iso eng
dc.publisher University of Jyväskylä, Agora Center
dc.relation.ispartofseries Human Technology: An Interdisciplinary Journal on Humans in ICT Environments
dc.relation.uri http://www.humantechnology.jyu.fi
dc.rights © 2010 Miguel I. Aguirre-Urreta and George M. Marakas, and the Agora Center, University of Jyväskylä
dc.subject.other technology acceptance en
dc.subject.other UTAUT en
dc.subject.other gender en
dc.subject.other choice en
dc.title Is it really gender? An empirical investigation into gender effects in technology adoption through the examination of individual differences
dc.type Article
dc.identifier.urn URN: NBN:fi:jyu-201011173090

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