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Pro gradu -tutkielmat
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Kuluttajien henkilökohtaiset arvot markkinoinnin näkökulmasta
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Authors
Okkonen, Helena
Date
2002
Discipline
Markkinointi
Marketing
Keywords
terminaaliset arvot
instrumentaaliset arvot
affektio
arvot
markkinointi
strategia
kuluttajat
kognitio
ympäristö
kuluttajakäyttäytyminen
URI
http://urn.fi/URN:NBN:fi:jyu-2002893524
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Pro gradu -tutkielmat
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