Näytä suppeat kuvailutiedot

dc.contributor.authorPekkala, Kaisa
dc.contributor.authorErkkilä, Taina
dc.date.accessioned2024-04-26T09:35:37Z
dc.date.available2024-04-26T09:35:37Z
dc.date.issued2024
dc.identifier.citationPekkala, K., & Erkkilä, T. (2024). Organizational Voicing Architecture in the Age of Social Media : a Case Study in Professional Service Organizations. <i>International Journal of Strategic Communication</i>, <i>Early online</i>. <a href="https://doi.org/10.1080/1553118x.2024.2325690" target="_blank">https://doi.org/10.1080/1553118x.2024.2325690</a>
dc.identifier.otherCONVID_213186367
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/94506
dc.description.abstractDigital communication technologies, particularly social media, enable members of organizations at all levels and across all functions to communicate with external stakeholders. This has required organizations to rethink and restructure their strategic communication management, especially the orchestration of their communicative human resources. Using a qualitative case-study approach, this article examines how professional service organizations create and maintain their stakeholder relations in the contemporary media landscape through the orchestration of employee voice and enactment as organizational spokespersons. The findings show that organizations have created structural architectures that they use as a basis for strategic communication management. Based on these findings, the study introduces a novel concept of organizational voicing architecture, which refers to the conceptual structure and overall logical arrangement of organizational spokespersons who act as organizational representatives in the corporate communication system. Additionally, by integrating the findings related to the voicing architecture with existing knowledge about organizational listening, the study broadens understanding of the mechanism with which organizations strategically orchestrate their stakeholder relationships, and hence contributes to the strategic and corporate communication and public relations literature.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofseriesInternational Journal of Strategic Communication
dc.rightsCC BY 4.0
dc.titleOrganizational Voicing Architecture in the Age of Social Media : a Case Study in Professional Service Organizations
dc.typeresearch article
dc.identifier.urnURN:NBN:fi:jyu-202404263134
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.description.reviewstatuspeerReviewed
dc.relation.issn1553-118X
dc.relation.volumeEarly online
dc.type.versionpublishedVersion
dc.rights.copyright© 2024 the Authors
dc.rights.accesslevelopenAccessfi
dc.type.publicationarticle
dc.subject.ysojohtaminen
dc.subject.ysoviestintä
dc.subject.ysoyhteisöviestintä
dc.subject.ysoorganisaatiot
dc.subject.ysosidosryhmät
dc.subject.ysostrateginen johtaminen
dc.subject.ysososiaalinen media
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p554
jyx.subject.urihttp://www.yso.fi/onto/yso/p36
jyx.subject.urihttp://www.yso.fi/onto/yso/p26123
jyx.subject.urihttp://www.yso.fi/onto/yso/p272
jyx.subject.urihttp://www.yso.fi/onto/yso/p8776
jyx.subject.urihttp://www.yso.fi/onto/yso/p5767
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
dc.rights.urlhttps://creativecommons.org/licenses/by/4.0/
dc.relation.doi10.1080/1553118x.2024.2325690
dc.type.okmA1


Aineistoon kuuluvat tiedostot

Thumbnail

Aineisto kuuluu seuraaviin kokoelmiin

Näytä suppeat kuvailutiedot

CC BY 4.0
Ellei muuten mainita, aineiston lisenssi on CC BY 4.0