Generative AI for content marketing : helpful or harmful?
| dc.contributor.author | Wahid, Risqo | |
| dc.contributor.author | Mero, Joel | |
| dc.contributor.author | Ritala, Paavo | |
| dc.date.accessioned | 2023-12-13T06:14:05Z | |
| dc.date.available | 2023-12-13T06:14:05Z | |
| dc.date.issued | 2023 | |
| dc.identifier.citation | Wahid, R., Mero, J., & Ritala, P. (2023). Generative AI for content marketing : helpful or harmful?. <i>Global Fashion Management Conference Proceeding</i>, <i>2023</i>, 893-894. <a href="https://doi.org/10.15444/GMC2023.11.02.04" target="_blank">https://doi.org/10.15444/GMC2023.11.02.04</a> | |
| dc.identifier.other | CONVID_194877265 | |
| dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/92283 | |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | eng | |
| dc.publisher | Global Alliance of Marketing and Management Associations | |
| dc.relation.ispartofseries | Global Fashion Management Conference Proceeding | |
| dc.rights | In Copyright | |
| dc.subject.other | ChatGPT | |
| dc.subject.other | generative AI | |
| dc.subject.other | content marketing | |
| dc.subject.other | digital marketing | |
| dc.title | Generative AI for content marketing : helpful or harmful? | |
| dc.type | conferenceObject | |
| dc.identifier.urn | URN:NBN:fi:jyu-202312138274 | |
| dc.contributor.laitos | Kauppakorkeakoulu | fi |
| dc.contributor.laitos | School of Business and Economics | en |
| dc.contributor.oppiaine | Markkinointi | fi |
| dc.contributor.oppiaine | Digitaalinen liiketoiminta ja talous (painoala) | fi |
| dc.contributor.oppiaine | Digital marketing and Communication | fi |
| dc.contributor.oppiaine | Marketing | en |
| dc.contributor.oppiaine | Digital Business and Economy (focus area) | en |
| dc.contributor.oppiaine | Digital marketing and Communication | en |
| dc.type.uri | http://purl.org/coar/resource_type/c_c94f | |
| dc.type.coar | http://purl.org/coar/resource_type/c_c94f | |
| dc.description.reviewstatus | nonPeerReviewed | |
| dc.format.pagerange | 893-894 | |
| dc.relation.issn | 2288-825X | |
| dc.relation.volume | 2023 | |
| dc.type.version | publishedVersion | |
| dc.rights.copyright | © Global Alliance of Marketing and Management Associations 2023 | |
| dc.rights.accesslevel | openAccess | fi |
| dc.relation.conference | Global Marketing Conference | |
| dc.subject.yso | digitaalinen markkinointi | |
| dc.subject.yso | tekoäly | |
| dc.format.content | fulltext | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p23942 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p2616 | |
| dc.rights.url | http://rightsstatements.org/page/InC/1.0/?language=en | |
| dc.relation.doi | 10.15444/GMC2023.11.02.04 | |
| dc.type.okm | O1 |
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