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dc.contributor.advisorPeltola, Henna-Riikka
dc.contributor.authorBrännkärr, Anna-Sofia
dc.date.accessioned2023-09-18T05:52:36Z
dc.date.available2023-09-18T05:52:36Z
dc.date.issued2023
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/89142
dc.description.abstractThe music industry and the importance of marketing music through online media platforms and distribution services has been on public discussion for a while now. Succeeding in the music industry seems harder than ever, even though at the same time technologies have given us global, cost effective possibilities that did not exist before. This thesis aims to answer the question of whether or not social media usage for music marketing is an inevidable part of being an artist in the modern music industry and whether or not it is more important to be a good marketer than a great musician. These questions are looked at through a lens of the Finnish music industry and applies metal music views to these questions as an underground genre example.en
dc.format.extent26
dc.language.isoen
dc.titleModern music industry perspectives on music marketing using social media platforms
dc.identifier.urnURN:NBN:fi:jyu-202309185161
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi
dc.contributor.tiedekuntaHumanistis-yhteiskuntatieteellinen tiedekuntafi
dc.contributor.tiedekuntaFaculty of Humanities and Social Sciencesen
dc.contributor.laitosMusiikin, taiteen ja kulttuurin tutkimuksen laitosfi
dc.contributor.laitosDepartment of Music, Art and Culture Studiesen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiaineMusiikkitiedefi
dc.contributor.oppiaineMusicologyen
dc.rights.copyrightJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rights.copyrightThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.contributor.oppiainekoodi3051
dc.subject.ysoheavy metal
dc.subject.ysososiaalinen media
dc.subject.ysomarkkinointi
dc.subject.ysomusiikkiteollisuus
dc.subject.ysomusiikki
dc.subject.ysoheavy metal
dc.subject.ysosocial media
dc.subject.ysomarketing
dc.subject.ysomusic industry
dc.subject.ysomusic


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