Running free : recreational runners’ reasons for non-use of digital sports technology

Abstract

The use of digital sports technology has become more the rule than the exception in digitalized societies. The normativity of technology use is also present in the research literature and there is only a little research on the non-use of technology. We see the non-use of technology as an active and conscious choice, reflecting people’s relationship with digital society, with sport, and with themselves. We have limited the research context to recreational running, which, as a popular and highly technologized form of sport, offers a rich environment for research into the non-use of technology. Through an abductive analysis of the qualitative questionnaire data, we identified four partially over-lapping themes: 1) Technology, and its use and non-use, are not categorical and binary things; 2) Non-use of technology as freedom; 3) The relationship between technology and the meanings attributed to running; and 4) The material reasons for non-use of technology.