Show simple item record

dc.contributor.advisorMakela, Marileena
dc.contributor.authorKararia, Sakshi
dc.date.accessioned2023-06-20T05:55:42Z
dc.date.available2023-06-20T05:55:42Z
dc.date.issued2023
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/87929
dc.description.abstractConsumers' preferences and attitudes towards sustainability play a significant role in shaping their purchasing decisions. As sustainability becomes increasingly important to consumers, businesses need to adapt their strategies and offerings to meet these de-mands. Implementing sustainable packaging involves more than just using environ-mentally friendly materials. It requires a comprehensive understanding of consumer behaviour and their perceptions of sustainable packaging. This includes factors such as consumer preferences, values, beliefs, and motivations, which influence their choices and decision-making processes. The aim of this thesis to understand consumer behaviour with respect to sustainable packaging and is aligned with the need for businesses to grasp the factors that influ-ence consumers the most. By gaining insights into consumer behaviour, decision mak-ers can develop effective strategies and create a positive impact with their sustainable packaging offerings. Consumer behaviour theories provide a framework for under-standing the underlying psychological processes that influence consumer choices. By identifying the most important behavioural norms displayed by consumers during the purchase decision-making process, businesses can tailor their strategies and communi-cation efforts to effectively engage with consumers and promote sustainable packag-ing. In summary, this thesis aims to bridge the gap between consumer behaviour and sus-tainable packaging by providing insights into consumer perceptions, preferences, and decision-making processes, and creating a conceptual model that highlights the ele-ments of green packaging and how consumers respond to those elements. This knowledge can empower businesses to develop sustainable packaging strategies that align with consumer expectations and contribute to a more sustainable future.en
dc.format.extent63
dc.language.isoen
dc.rightsIn Copyright
dc.subject.othersustainable packaging
dc.subject.otherconsumer behaviour theories
dc.titleSustainable packaging : a consumer's perspective
dc.identifier.urnURN:NBN:fi:jyu-202306203984
dc.type.ontasotMaster’s thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.laitosBusiness and Economicsen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiaineYritysten ympäristöjohtaminenfi
dc.contributor.oppiaineCorporate Environmental Managementen
dc.rights.copyright© The Author(s)
dc.rights.accesslevelopenAccess
dc.contributor.oppiainekoodi20425
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysokestävä kehitys
dc.subject.ysokierrätys
dc.subject.ysopakkaukset
dc.subject.ysokestävä kulutus
dc.subject.ysoasenteet
dc.subject.ysoympäristöystävälliset tuotteet
dc.subject.ysopäätöksenteko
dc.subject.ysoconsumer behaviour
dc.subject.ysosustainable development
dc.subject.ysorecycling
dc.subject.ysopackages
dc.subject.ysosustainable consumption
dc.subject.ysoattitudes
dc.subject.ysogreen products
dc.subject.ysodecision making
dc.rights.urlhttps://rightsstatements.org/page/InC/1.0/


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record

In Copyright
Except where otherwise noted, this item's license is described as In Copyright