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dc.contributor.authorHolkkola, Matilda
dc.contributor.authorFrank, Lauri
dc.contributor.authorKemppainen, Tiina
dc.contributor.authorPaananen, Tiina
dc.contributor.authorLuhtanen, Venla
dc.date.accessioned2023-03-29T09:28:43Z
dc.date.available2023-03-29T09:28:43Z
dc.date.issued2022
dc.identifier.citationHolkkola, M., Frank, L., Kemppainen, T., Paananen, T., & Luhtanen, V. (2022). The role of sustainability in online customer experiences : a qualitative study on female fashion shoppers. In <i>MCIS 2022 : Proceedings of the 14th Mediterranean Conference on Information Systems</i> (Article 23). Association for Information Systems. <a href="https://aisel.aisnet.org/mcis2022/23" target="_blank">https://aisel.aisnet.org/mcis2022/23</a>
dc.identifier.otherCONVID_177486311
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/86174
dc.description.abstractThis qualitative study aims to understand sustainability’s role in responsible consumers’ Online Customer Experiences (OCEs). In this study, we focus on female fashion shoppers, and study three dimensions of their OCE: cognitive, affective, and social. Although online shopping and responsible consumer behaviour have increased tremendously, sustainability’s role in OCE has not been studied before from the customer’s perspective. The data consists of nine semi-structural interviews of Finnish female self-proclaimed responsible consumers and is analyzed with qualitative content analysis. The findings show that sustainability issues are present in all OCE dimensions, which are also all interconnected. In short, we find that OCE’s cognitive dimension includes customers’ evaluation of the online store’s social and environmental sustainability as well as the product’s sustainability, necessity, and longevity. The affective dimension of OCE includes a wide range of feelings arising from perceived sustainability and one’s consumption choices. The social dimension includes one’s self-presentation, social channels, and the socio-technical implementation of online stores and their social features. The findings are beneficial for online store providers and academics interested in studying sustainability and OCE from the information systems perspective.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherAssociation for Information Systems
dc.relation.ispartofMCIS 2022 : Proceedings of the 14th Mediterranean Conference on Information Systems
dc.relation.urihttps://aisel.aisnet.org/mcis2022/23
dc.rightsIn Copyright
dc.subject.otheronline customer experience
dc.subject.othersustainability
dc.subject.otheronline shopping
dc.subject.othercustomer experience
dc.titleThe role of sustainability in online customer experiences : a qualitative study on female fashion shoppers
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-202303292314
dc.contributor.laitosInformaatioteknologian tiedekuntafi
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosFaculty of Information Technologyen
dc.contributor.laitosSchool of Business and Economicsen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.relation.isbn978-88-87173-05-5
dc.type.coarhttp://purl.org/coar/resource_type/c_5794
dc.description.reviewstatuspeerReviewed
dc.type.versionpublishedVersion
dc.rights.copyright© Association for Information Systems 2022
dc.rights.accesslevelopenAccessfi
dc.relation.conferenceMediterranean Conference on Information Systems
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysokuluttajat
dc.subject.ysovastuullisuus
dc.subject.ysokestävä kulutus
dc.subject.ysoasiakaskokemus
dc.subject.ysoverkkokauppa
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p8576
jyx.subject.urihttp://www.yso.fi/onto/yso/p1397
jyx.subject.urihttp://www.yso.fi/onto/yso/p24111
jyx.subject.urihttp://www.yso.fi/onto/yso/p24202
jyx.subject.urihttp://www.yso.fi/onto/yso/p24882
jyx.subject.urihttp://www.yso.fi/onto/yso/p9457
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.type.okmA4


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