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dc.contributor.authorValentini, Chiara
dc.contributor.authorvan Zoonen, Ward
dc.contributor.authorElving, Wim J. L.
dc.contributor.editorNiininen, Outi
dc.date.accessioned2023-03-14T08:59:25Z
dc.date.available2023-03-14T08:59:25Z
dc.date.issued2023
dc.identifier.citationValentini, C., van Zoonen, W., & Elving, W. J. L. (2023). CSR Communication in Corporate Social Media : An Empirical Investigation of European Top Companies’ Use of Social Media between 2012 and 2020. In O. Niininen (Ed.), <i>Social Media for Progressive Public Relations</i> (pp. 73-89). Routledge. <a href="https://doi.org/10.4324/9781003177791-8" target="_blank">https://doi.org/10.4324/9781003177791-8</a>
dc.identifier.otherCONVID_150953743
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/86016
dc.description.abstractSocial media (SM) platforms have emerged as an online arena in which people can have conversations both about and with organisations. They have become a place where organisations inform key stakeholders about their corporate governance and responsibility initiatives and address accountability concerns. However, early public relations (PR) research on SM and stakeholder engagement found that many organisations use SM as a way to push content instead of engaging their stakeholders. This chapter presents a two-wave study (2012–2013 and 2019–2020) investigating large European corporations’ use of SM for communicating their corporate social responsibility (CSR). We selected ten highly reputable European corporations that represent different industries and have different countries of origin. We analysed posts, videos and subsequent threads from the relevant corporate Facebook, Twitter and YouTube accounts for the studied periods. Reflections and implications for PR managers are offered.en
dc.format.extent270
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofSocial Media for Progressive Public Relations
dc.rightsIn Copyright
dc.titleCSR Communication in Corporate Social Media : An Empirical Investigation of European Top Companies’ Use of Social Media between 2012 and 2020
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-202303142170
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosKieli- ja viestintätieteiden laitosfi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.laitosDepartment of Language and Communication Studiesen
dc.contributor.oppiaineViestinnän johtaminenfi
dc.contributor.oppiaineCorporate Communicationen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.relation.isbn978-1-032-01233-9
dc.type.coarhttp://purl.org/coar/resource_type/c_3248
dc.description.reviewstatuspeerReviewed
dc.format.pagerange73-89
dc.type.versionacceptedVersion
dc.rights.copyright© 2023 selection and editorial matter, Outi Niininen; individual chapters, the contributors
dc.rights.accesslevelopenAccessfi
dc.subject.ysososiaalinen media
dc.subject.ysoyhteisöviestintä
dc.subject.ysosidosryhmät
dc.subject.ysojohtaminen
dc.subject.ysoviestintä
dc.subject.ysososiaalinen vastuu
dc.subject.ysoyritykset
dc.subject.ysoyritysvastuu
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p26123
jyx.subject.urihttp://www.yso.fi/onto/yso/p8776
jyx.subject.urihttp://www.yso.fi/onto/yso/p554
jyx.subject.urihttp://www.yso.fi/onto/yso/p36
jyx.subject.urihttp://www.yso.fi/onto/yso/p5601
jyx.subject.urihttp://www.yso.fi/onto/yso/p3128
jyx.subject.urihttp://www.yso.fi/onto/yso/p26334
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.4324/9781003177791-8
dc.type.okmA3


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